Special Report on
Macromarketing and Public Policy
Macromarketing and Public Policy - Trends
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Michael Dawson, The Consumer Trap: Big Business Marketing in American Life (Champaign: University of Illinois Press, 2003), 203 pages, cloth $26.95. In 1877, speaking at the Powder River Conference, Chief Sitting Bull of the Lakota nation said of the European invaders who were destroying his people and their way of life, “[T]he love of possession is a disease with them.�? Disease is an apt term, because it does not necessarily imply that the love of possession was inherent in the nature of the invaders, but rather that the affliction may have been acquired. Thus, any scholar wishing to locate the origin of the affliction should, ...
Instead, our objective should be a comprehensive food traceability system, a task which demands high organizational flexibility from the entire food industry. Is our food safety system broken? It is more accurate to say that it has not yet been built. In the lag between awareness of a food-safety problem and identification of its source, history is once more repeating itself, with harmful consequences for Canadian consumers and their food industry. Soon after Toronto-based Siena Foods recalled five meat products recently, health officials confirmed that none of the reported ... Read More
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