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Special Report on

Make Marketing History

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On reading of ITV's proposal, I switched on ITV and there, like manna from heaven, I find the British equivalent of the Jerry Springer show being sponsored by Learn Direct a government organisation tasked with increasing literacy and adult education by reaching 'those with few or no skills and qualifications who are unlikely to participate in traditional forms of learning". Some bright spark no doubt suggested that the audience for this freak show might be the under-educated (though the time slot shouts sleepy students to me) but, even if they are the target audience, they're not going to be in a ...
as a recognized discipline, along with concomitant changes in marketing theory and practice. (Marketing comprises all activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.) The study of the history of marketing as an academic field emerged . Controversies and disputes abound in the field. The publication in 1976 of the book The History of Marketing Thought , by Robert Bartels marks a turning-point in marketing thought. Since then, academics specializing in marketing decided to imitate economics , distinguishing theory and ...
Handmade marketing :: CultureBy – Grant McCracken
It's turning out to be a long march.  Some 50 years ago, marketers made mass meanings...for mass markets...with mass media.  Nowadays, people are crafting brand meanings very much more particularly, making micro meanings...for micro markets...with micro media.   At the extreme, this would mean making entirely custom meanings for very individual individuals with ever finer instruments of meaning manufacturer.  But we are some way off. And we may never reach that station.   Still we get glimpses time to time of a world of absolute particularity.  Rob Walker and colleagues at Significant Objects ... market research, surveys and trends
How to Change the World: Geek Marketing 101
Marketing is a combination of elements that creates the environment in which it is possible to meet a customer need (starting right back at product development). Promotion and sales are just sub-sets of marketing. Marketing is a conversation, but most people don’t speak geek. Successful technology marketing must translate the creations of the uncommunicative into the needs of the untechnical. Spin is not good marketing. Lucid two-way communication is. Simplicity does not negate complexity. Reductive marketing that simplifies ideas does not undersell your complex creation. It facilitates an entree to your world. You ... market research, surveys and trends


Only Dead Fish: trends
Bud's original goal was to raise $5,000, but I've watched as the story has spread, and momentum has built (as is often the way) and so far he's secured over $8,800 in funding. He describes the book as being for "anyone interested in creating products that are not just market exchanges, but cultural exchanges – for anyone that wants to build or reshape an organization for doing business in a world gone digital – and for anyone just finding their footing in the marketing industry today". Bud has asked those who've supported the project to express their reasons for doing so. Mine are ... industry trends, business articles and survey research
July « 2006 « Media Influencer
between founder and CEO Michael Robertson and YouTube CEO Chad Hurley is a classic example of Web 1.0 vs Web 2.0 mindset. Video: founder takes on MySpace, YouTube TAGS: None Last Tuesday I went to a book launch party at a club in Pall Mall , which despite the surroundings turned out to be not so traditional an affair. The book was Mediocracy by Fabian Tassano, who observes that: …some areas of culture are dumbing down, while others are increasingly incomprehensible. Both things are symptoms of mediocracy, a new model of society in which content is sacrificed in favour of appearance and ideological correctness . industry trends, business articles and survey research
The Importance of Jeremy Lin
The Warriors’ off-season — one I initially expected to be quiet given ownership uncertainty — has been anything but.  Over the last month we’ve seen a string of fan favorites depart, an $80 million man arrive, back-room intrigue with the sale of the team and some empirical injury evidence bolstering the theory that the team is, in fact, cursed.  But of all these stories, no post I’ve done this summer has received more hits in a day than this one from Tuesday, reporting on the arrival of Jeremy Lin. I’m trusting all those hits on my Tuesday post weren’t from Bulls fans looking for the ... market trends, news research and surveys resources
How Do You Make a Pop Star? A New Music Seminar Panel Tries to Figure It Out
At New York’s Webster Hall, site of countless sweaty concerts and chaotic dance parties over the years, the chairs set up on the scuffed floor Wednesday said it all. Is it possible to sit down and learn how to become a music star? A few hundred musicians, managers and other record-industry aspirants had gathered on a hot afternoon to get tips from people who made the fame leap themselves, or assisted others on their way. The panelists, seated on stage in oversized white furniture: Little Steven, Bruce Springsteen guitarist, radio host and record label head; Just Blaze, a DJ and producer whose collaborators have included ... market trends, news research and surveys resources


Each Prescott area advertisement features copy, the motto “History Lives On! .... Database - Before your marketing plan is kicked off, make sure you have ... technology research, surveys study and trend statistics
Secured Credit Card Marketing Scams
Ads like this may appeal to you if you have a poor credit history or no credit at all. Beware: while secured credit cards can be an effective way to build or re-establish your credit history, some marketers of secured cards make deceptive advertising claims to entice you to respond to their ads.  Secured and unsecured cards can be used to pay for goods and services. However, a secured card requires you to open and maintain a savings account as security for your line of credit; an unsecured card does not. The required savings deposit for a secured card may range from a few hundred to several thousand dollars. Your credit ... technology research, surveys study and trend statistics
making, marketing and domestic use, this secondary literature figures more ..... Since the actual marketing history of a technology is just one of several ...
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WikiAnswers - How much do marketing managers make
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