Special Report on
Making Marketing Measure Up
Making Marketing Measure Up - Trends
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For years, corporate marketers have walked into budget meetings like neighborhood junkies. They couldn't always justify how well they spent past handouts or what difference it all made. They just wanted more money -- for flashy TV ads, for big-ticket events, for, you know, getting out the message and building up the brand. But those heady days of blind budget increases are fast being replaced with a new mantra: measurement and accountability. Armed with reams of data, increasingly sophisticated tools, and growing evidence that the old tricks simply don't work, there's hardly a marketing executive today who ...
Today is my son's wedding, so I'm scurrying about like a mad woman. Instead of a writer's prompt, today I'm taking the opportunity to share a mini interview with Alyice Edrich, a successful writer and stay at home mom. I've received her newsletter for years and wanted to take this opportunity to share a bit of her expertise with my readers. Donna: What amount do you think is realistic for a first year income of a stay at home mom initiating a freelance writer/editing business? Alyice: That truly depends on the mom’s “get up and go.” It’s really hard juggling mom ... Read More
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MAKING MARKETING MEASURE UP
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