Special Report on
Managing data-driven marketing projects
Managing data-driven marketing projects - Trends
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Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture , and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product 2 To create an effective, cost-efficient Marketing management strategy , firms must possess a detailed, objective understanding of their own business and the market in which they operate. 3 In ...
How do I know when I’m loyal to a brand? I looked in my cabinets, my laundry area, my refrigerator and which brands I’ve seen in my cabinets and refrigerator for years. There’s a difference between being loyal to a brand and advocating for that brand. When I advocate for a brand, I talk about it with others online all the time. Make data driven decisions It’s about the people, not the tools. Consumers expectations about brands online have risen in the past couple years. They want more from brands than they used to. How do you live up to those expectations? ... Read More
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MANAGING DATA-DRIVEN MARKETING PROJECTS
Scrum et al.
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- 2008 Goldratt Theory of Constraints CCPM Webcast Series