Special Report on
Market segmentation by factor analysis
Market segmentation by factor analysis - Trends
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A key factor to success in today's market place is finding subtle differences to give the business a marketing edge. A business that targets specialty markets will promote its products more effectively than a business aiming at the "average" customer. What makes the business unique? How can these unique features be promoted to "targeted" customers? Some businesses treat the market as a whole, focusing on what is common to the needs of customers, rather than on what is different. Often called undifferentiated marketing, this technique relies on mass advertising and is implemented on the basis of cost savings to the business. ...
Nanophotonics is born out of the combination of three major sciences: photonics, nanotechnology, and optoelectronics. While photonics and optoelectronics have revolutionized the electronics and semiconductors market, nanotechnology has the greatest potential for further improvement, and hence has emerged as the most sought-after technology by big companies and research laboratories. In spite of it being in the nascent stage, nanophotonics is expected to make it to the mainstream market owing to its higher power efficiency, thermal resistivity, and operational life. The nanophotonic ... Read More
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MARKET SEGMENTATION BY FACTOR ANALYSIS
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