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Special Report on

Marketing a Green Product

marketing a green product special research report Photo by sustainablesteve.files.wordpress.com
Motivations for buying green don’t just include being green; they change drastically across different product categories, and so does the exact mainstream consumer segment looking for green products. Eco Pulse™ teaches you how to zero-in on the right consumers and learn what it takes to push their sustainability buttons; Shelton Group then takes you from search to sale with expertly targeted advertising. Now in its third year, Eco Pulse tracks a number of additional green consumer issues, such as product perceptions, purchase drivers and topical knowledge. This year, we… Identified green packaging call-outs ...
Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. 1 Other similar terms used are Environmental Marketing and Ecological Marketing . The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In ...
REVIEWS AND OPINIONS
The Spin Cycle: Greenwashing Must Stop
Back around 2000, BP jumped on the green bandwagon by rebranding itself as an eco-friendly oil company. Spending roughly 200 million dollars, BP bought themselves a new tag line, a sunny new logo and began to advertise their new green appearance to the public. Flash forward to one of the worst "man-made" ecological disasters endangering the Gulf states and BP has rolled out yet another ad campaign, this time to apologize for the damages caused by the explosion of the Deepwater Horizon rig. The expensive but lame apology came four weeks after the actual explosion, as the awful "visual" impact to the ... market research, surveys and trends
Everyone wants to be Green- A Marketing Boom BUT Are Consumers Lazy?
Starbucks is giving free cups of coffee for those who bring in a reusable container and to those that save their paper container and want a refill! I love it . Happily this morning – I took my reusable container in support of our planet earth. Interestingly my regular Starbucks was busy As usual – but most visitors were using the standard paper cup. Upon my arrival there were at least 6 people in line before me and I noticed one person other than myself who had brought a cup. It got me thinking. I didn’t notice any signage in the store announcing this promo or event – but I learned about it on both ... market research, surveys and trends

SURVEY RESULTS FOR
MARKETING A GREEN PRODUCT

Greener Pastures Ahead? Five Trends You'll See in 2010 ...
While “save money” messaging still tests well, one of our recent national surveys found 12 percent of Americans believe “don’t waste” is the strongest message to get them to conserve. That means a utility could motivate homeowners to conserve by telling them, “You’re wasting money turning up your thermostat!” rather than “Save money by turning down your thermostat.” It’s a subtle distinction – but for these consumers, a very important one. 2) We’ll see an increase in the number of consumers who haven’t seen the savings they expected from energy-efficient home improvements. In one of our national surveys, a third of the people ... industry trends, business articles and survey research
Test Your Customer IQ - Yahoo! Small Business
There's a never-ending evolution in consumer behaviors and preferences that impacts all their purchase decisions. And staying up-to-date on the latest consumer data can make or break your marketing campaigns. Kick-start the new year with this quiz and get valuable marketing tips that will put you ahead of the competitive curve. Questions 1. American consumers would prefer to receive gifts over gift cards. A. True B. False 2. Today's shoppers believe in "green" products and services. A. True B. False 3. There are more U.S. adults with six-figure incomes under the age of 35 than there are over the age of 54. A. True industry trends, business articles and survey research
RELATED NEWS
Tasty Baking Company Fully Completes Manufacturing Transition to World's ...
PHILADELPHIA, Jun 24, 2010 (BUSINESS WIRE) -- Tasty Baking Company (NasdaqGM: TSTY), makers of the Tastykake(R) snack line, today announced that the company has transitioned the remaining two Tastykake(R) production lines from the company's Hunting Park facility to its new, state-of-the-art, LEED-registered (Leadership in Energy and Environmental Design) bakery at the Philadelphia Navy Yard. The company's 88-year-old, six-story Hunting Park bakery at 2801 Hunting Park Avenue in the Allegheny West area of Philadelphia has now officially closed for production. ... market trends, news research and surveys resources
A colorful death by tobacco
I once knew a man who would order multiple meals and a diet soda. He was morbidly obese, a man of robust appetites and grand gestures (he often simply said, "I'll have the left-hand side of the menu") who died around his 50th birthday. But as tragic as he was, there was always something mildly hopeful — if also totally perverse — about the token nod toward "health" implied by those Tab colas. Sure, he was consuming 15,000 calories in one sitting, but his beverage choice allowed him to hold on to his last vestiges of dignity. As out of control as he was, this was somehow proof he hadn't ... market trends, news research and surveys resources

INFORMATION RESOURCES

Marketing a Green Product
SMART ANSWERS March 5, 2007, 3:08PM EST. Marketing a Green Product. Make it your goal to show potential customers—environmentally conscious or otherwise— ... technology research, surveys study and trend statistics
Sorting Out 'Green' Advertising Claims
Grocery shelves, hardware stores, card shops, and other retail operations are filled with products and packages announcing environmental features that may influence your purchasing decisions. But when it comes to products and packaging, what do claims like "environmentally safe," "recyclable," "degradable" or "ozone friendly" really mean? The Federal Trade Commission (FTC) and the Environmental Protection Agency (EPA) want you to know. The FTC, in cooperation with the EPA, has developed guidelines for advertisers to ensure that their environmental marketing claims don’t mislead consumers. Here are six tips to help you sort ... technology research, surveys study and trend statistics
Green Consumers
Main Street marketing to green consumers. Local businesses focusing on green products have emerged as a growing business sector. Likewise, more ...
REAL TIME
MARKETING A GREEN PRODUCT
  1. profile image kiwano Can you share successful strategies on how to sell a #green product to mainstream consumers? http://ht.ly/21mrP #marketing #sb10
  2. profile image sribeiro RT @Kiwano How do you sell a #green product to mainstream consumers? http://ht.ly/21mnA #marketing #sb10
  3. profile image Craig_FTM @Columbia_Tech I am interested in creating & marketing a new product. I need help from start to finish. Green & easy design! ~Craig
QUESTIONS AND ANSWERS
Is "Green" marketing a trend? | LinkedIn Answers | LinkedIn
Being "green" is all the rage in marketing these days. Print, TV, radio, and online advertisements pitch eco-friendly products and offerings. Riding on the back of intense media coverage of the climate change issue and the dramatic increases in energy costs, especially oil, marketers see an opportunity to differentiate their products and tap into the underlying consumer desire -- or guilt -- to "do the right thing." We are avidly tracking green marketing, including concepts such as greenwashing (pretending to be green to improve PR or to get sales from sympathetic customers). As part of this effort, we continually discuss the ...
Product Packaging: The Secret to Selling a Commodity Product
Seeing as how I'd never been to Kenya, or anywhere close to that part of the world, I agreed to give the seminar. It was a great experience. While I Was In Kenya I Was Asked a Great Question A CEO of a soap manufacturing and distribution company attended my seminar. We landed on the subject of creating a Unique Selling Proposition. This soap CEO asked me... "David, we make soap. It's not fancy. They make bars of soap and cut them into small blocks that are sold in retail stores. What can I do to differentiate my product from the other soap that's being sold?" He pulled out a ...