Special Report on
Marketing a Non-Profit Brand
Marketing a Non-Profit Brand - Trends
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It is actually a good time to get your nonprofit's message out. The media seem unusually receptive to feel-good stories, while interest in charitable causes and volunteering is high. Use our tips to bring attention to the causes and issues you believe in. Fundraising Do you dream of discovering a billionaire donor like Bill Gates? At Fundraising Action, David Lawson, calls such people "professional givers" and tells you how to find them ...maybe in your own database. Social Media Foursquare, the social networking/mobile app, is increasingly being tapped for nonprofit uses, including fundraising. Allyson Kapin, ...
Many times marketing is seen as a dirty word in the non-profit sector. A necessarily evil that no one admits spending too much time or money on. But to build a successful non-profit organization to help people, you still need to follow the laws of branding. Because powerful non-profit brands will raise more money, attract more volunteers and help more people. My friend Kate Atwood started a non-profit organization here in Atlanta. I met her through a mutual friend, Thomas Smith, from Northwestern and I have been overwhelmed by her instincts and guts every since. Still in her mid-twenties, ... Read More
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MARKETING A NON-PROFIT BRAND
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