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Special Report on

Marketing a Social Mission

marketing a social mission special research report Photo by
Let’s stop providing grants, subsidies, and regulatory relief to those MFI’s who have abandoned or fails to live up to their social mission agenda. The need for “Social Performance Management,” is a clear indicator of substantial mission drift within the Microfinance sector. Presently, Microfinance is engaged in an ongoing debate over the morality and ethics of the micro credit movement. Our magazine believes there is a pressing need to establish a shared understanding, of the vision, role, and function of global microfinance. We also believe the time for studying the problem is long past. It is time for ACTION! Is the ...
is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. 1 It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. 1 Marketing is used to identify the customer , to keep the customer , and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management . Marketing evolved to meet the stasis in ...
Socially Conscious Consumption – the new “eco” wave? | ISIS: A ...
is often overlooked. Socially responsible purchasing is not a novel concept, but consumers and businesses continue to place a lower priority on purchasing local responsibly-made products. Many Vancouverites are unaware that they can order flowers, cater a luncheon and get all their Christmas packaging done by businesses that have socially responsible employment models. In BC there are numerous social enterprises that offer quality products and services and maintain the social mission of hiring those facing barriers to employment. The individuals they employ are challenged with hardships such as developmental disabilities, mental ... market research, surveys and trends
Where Social Leads Come From |
in small and mid-sized companies, who are busy running their business and have not had the time to read everything  in the emerging Social-anything space or spend a lot of time in consumer social websites.We have already explored the Scope or Social CRM/Social Business Software and the Tangible Use Cases for Social CRM . Let’s now focus on Lead Generation , a critical aspect of any marketing and sales process and look at how Social Business Processes and Tools deal with it. Classical Lead Generation and its limitations Traditional methods of lead generation have been modeled as a “funnel”: among all potential buyers in ... market research, surveys and trends


Spare Change: October 2006
Social media has changed the face of healthcare communications.  No longer is online health and medical information coming only in a one-way direction from "official and approved" gatekeeper institutions to consumers.  Technology and new online tools are facilitating the sharing of information between health providers and consumers, consumers and consumers, and providers and providers (got that?).  This creates a new set of concerns about the accuracy of information being shared and privacy issues, but it also offers new opportunities to reach people in ways that was not possible before the advent of ... industry trends, business articles and survey research
Why Your Company Should Have A Social Mission
You’re an entrepreneur with an idea and maybe a business plan, a small-business owner or the head of mid-sized company.  To expect you to add social purpose to your business just because it’s a good thing to do, is foolish.  You have a bottom-line and other obligations to meet.  You don’t have extra resources to allocate to ‘doing good.’ But doing good is a business strategy, not merely a moral argument or trend.  Businesses with a strong social mission have a competitive advantage . People will talk . consumers, competitors, investors, suppliers and the press. Increased productivity and employee morale industry trends, business articles and survey research
Don't Have a Cow! Ben & Jerry's Keeps E-mail in Communications Mix
During my tenure covering the financial technology sector for another publication, most banks made huge investments in self-service channels, first ATMs and then online banking. Many of them figured they'd enjoy big savings by cutting staff and closing branches. The savings largely weren't as great as they'd hoped, however, because their assumption that huge numbers of people would abandon branches for self-service channels didn't really pan out.   Self-service did grow by leaps and bounds -- and still is for that matter, with a recent TowerGroup report showing online banking growing by 27 percent annually. market trends, news research and surveys resources
Should Facebook add a dislike button?
this week that Facebook would "definitely think about" adding a Dislike button to the site, allowing users to express distaste for updates or pages on Facebook. But Zuckerberg is just humoring us: Facebook will never add a Dislike button, regardless of users' demands. Here's why: Demand for the dislike button There's certainly some demand for dislikes. In answer to Sawyer's question on whether a Dislike button would be considered, Zuckerberg replied: "We listen to all the user suggestions and it's something that we've thought about. You know, people like the Like button so much ... I dunno, ... market trends, news research and surveys resources


Can Starbucks Deliver It All? Fair Trade, Sustainable Development ...
Marketing a Social Mission. June 2005. 30 Aug. 2007 ..... Marketing a Social Mission. 1 day. Savoring Coffee's Finer Points ... technology research, surveys study and trend statistics
Marketing Plan
The plan calls out the business, marketing and social mission focal points that will help provide a marketing framework for the future of Red's. ... technology research, surveys study and trend statistics
Many NonProfits Now Combine Social Mission with For-Profit ...
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  1. profile image LivSexyNJ RT @TMOGUL_LIVE: it is my mission to become a premier influencer and leader in the social network, marketing, (cont)
  2. profile image modelsandmoguls it is my mission to become a premier influencer and leader in the social network, marketing, and entertainment world! I AM @T-MOGUL_LIVE!!!
  3. profile image stunmedia A Facebook Game With a Mission: Waste Management to Launch Oceanopolis - Social Media Marketing News, Stun Media
Can a socially minded South African business accept donations from ...
How can a socially sustainable business in South Africa accept online donations from the international community? Is there an easy and affordable method? They are not considered non-profit under PayPal. (SSB's have a social mission but use business operations to become self sustaining without donations) As background, the company is YEP Clan. They take children from the townships surrounding Cape Town, South Africa on hiking trips, organize sports teams, and hold team exercises to help them build leadership skills and learn the value of self-empowerment. To sustain this operation, they use the bikes from their cycling team ...
What role do you think that Social Media Marketing 'Architecture ...
Companies these days are investing heavily into Social Media Marketing tools, strategies, and tactics. The amount of activity in this field is growing daily. Yet, many companies don't realize the importance of integrating these tools, strategies, and tactics in one cohesive, integrated 'communications architecture'. Many activities are being started, like communications with clients, microblogging, content exchange, outreach and so on, and yet, many indicators are being ignored, or simply not tracked, or not integrated with the rest of the activities. Are you seeing predominant 'social architectures' out ...