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Special Report on

Marketing, Active Adult Housing

marketing active adult housing special research report Photo by www.tracemarketing.com
are relatively new, are responding to constantly changing demands and while even this industry is reacting to the current economic downturn, baby boomers are creating and responding to trends in a variety of ways.  A recent survey conducted by Mather LifeWays with Life Services of Illinois in late 2008 revealed some interesting findings.  This survey is “significant because there are few published studies that examine trends in programs, amenities, and environments among aging services providers,” states Mary Leary, President and CEO, Mather LifeWays. Independent living is at the top of the list for most seniors and ...
Much of the business of local government in Vermont towns takes place each March at a town meeting held at a meetinghouse, such as this one in Marlboro , Vermont. Vermont is a state in the New England region of the northeastern United States of America. The state ranks 43rd by land area, , and 45th by total area. It has a population of 621,270, making it the second least-populated state. The only New England state with no coastline along the Atlantic Ocean, Vermont is notable for Lake Champlain (which makes up 50% of Vermont's western border) and the Green Mountains , which run north to south. It is bordered by Massachusetts
REVIEWS AND OPINIONS
Active Adult Communities Embrace Smaller Housing Trend
A well-designed open floor plan, although smaller in square footage, can feel much larger thanks to fewer walls and more natural light. The American dream of homeownership is alive and well, although smaller in square footage than years past. The U.S. Census recently found the average square footage of an American single-family home dropped from 2,541 square feet in 2007 to 2,343 square feet at the end of 2008. In addition, a January survey by the National Association of Home Builders found 88 percent of its members plan to build smaller homes this year. The trend towards living in smaller spaces is surely no surprise to active ... market research, surveys and trends
In Bringing Housing Veteran Fred Rothman on Board, Lennar Homes ...
In bringing esteemed housing executive Fred Rothman on board to direct its operations in the Northeast, Lennar Homes is emphatically underscoring its long-range commitment to the region, particularly New York's northern suburbs. Fred Rothman Northeast Regional President Lennar Homes The 20 -plus-year veteran of New York Metropolitan real estate development was lured out of a temporary Florida reprieve last year to become the national homebuilder's Northeast Regional President. His mission, simply stated, was to navigate the company through the current market while simultaneously plotting a course for the future that ... market research, surveys and trends

SURVEY RESULTS FOR
MARKETING, ACTIVE ADULT HOUSING

Being Insured
Jul 1, 2010 ... marketing, active adult housing, busi- .... uses 50 percent more energy than a home built to IECC 2004 code. The HERS rat- .... $1 million to $2 million range, but that's inadequate for a home ... industry trends, business articles and survey research
NAHB: The Age-Qualified Active Adult Housing Market
Potential home buyers who are 55 years of age or older have three choices for the kind of community they may want to move to next. They can choose a community specifically restricted to those 55 and older, a community that is predominately in that age bracket, or a community with no specific age dominance. Inside the industry, communities restricted to those 55 and older are usually called “age-qualified,” due primarily to marketing concerns and presumed negative connotations associated with the word “restricted.”  Such communities generally require householders to be 55 y ears of age or older, based ... industry trends, business articles and survey research
RELATED NEWS
Toll Brothers Names Bobby Schooley President of Raleigh Division
the nation’s leading builder of luxury homes, has named Bobby Schooley Raleigh Division President.  As Division President, Schooley will directly oversee all operations of the Raleigh Division, including land acquisition and development, marketing and advertising, and the overall site construction and home construction by Toll Brothers. in the Raleigh-Durham market of North Carolina.  He had previously served as Division Vice President. “Bobby knows this market better than anyone around and that knowledge is even more important as Toll Brothers continues to look for new opportunities in the Raleigh-Durham market,” said ... market trends, news research and surveys resources
Soleil Laurel Canyon Wins Award in 2010 National Mature Media Awards Program
Soleil Laurel Canyon was a winner in the 19th annual National Mature Market Media Awards Program. The program recognizes the nation’s finest advertising, marketing and educational materials designed and produced for older adults. FOR IMMEDIATE RELEASE PRLog (Press Release) – Aug 02, 2010 – Canton, Ga. –Soleil Laurel Canyon, a 330 acre, resort-inspired active adult community in Canton, Ga. was a winner in the 19th annual National Mature Market Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest advertising, ... market trends, news research and surveys resources

INFORMATION RESOURCES

Age Restricted Active Adult Housing in Massachusetts
Those involved in the production and marketing of active adult housing know that many seniors willingly move once after age 55 but hope, thereafter, ... technology research, surveys study and trend statistics
CalHFA - Senior Staff Profiles
appointed April 2010. Previously he held the position of Chief Deputy Director beginning December 2006 and also Acting Executive Director since December 2008. Prior to that, Steve was the principal consultant of the SAER Group (2003-2005), Managing Director for Metropolitan West Financial and Strategic Services (1998-2003), and Deputy State Treasurer to former State Treasurer Matthew Fong (1995-1998). Education: B.S., Accounting, Southern Missionary College – Collegedale, Tennessee. M.B.A., Finance, University of Tennessee – ... technology research, surveys study and trend statistics
Hays Senior Housing Marketing Survey - Hays Senior Housing ...
Hays Senior Housing Marketing Study. Introduction. The Hadley Manor Group commissioned the Docking Institute of Public Affairs to conduct a senior housing ...
REAL TIME
MARKETING, ACTIVE ADULT HOUSING
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QUESTIONS AND ANSWERS
Do Americans understand what a stimulus bill should have contained ...
Social Media strategist|Global Marketing|Diversity Consultant| SM/Diversity/Cultural/Leadership Speaker|LinkedIn Trainer see all my answers Is your notion that ALL Americans dont get it? or are not educated enough about the issue? posted 8 months ago • Financial Analysis & Management • Boeing • SunGard • Lockheed Martin • CIGNA • "Mother Teresa of Network see all my answers Some do! posted 8 months ago And if that is all the stimulus bill contained, you would be absolutely right...but to ignore the other parts of the bill, or to pretend that it is all it contained, is disingenuous. ...
In California do you have to be over the age of 55 to buy a house ...
In order to qualify for an exemption to the familial-status provisions of the Fair Housing Act, communities need to meet certain requirements. Either every resident must be 62 or older, or at least 80 percent of the units are occupied by at least one person over age 55. Some communities also prohibit the admission of families with children and set an age requirement to make sure only adults live in the housing units. Enforcing the age restriction falls to the communities themselves, which have the incentive of wanting to keep their Fair Housing Act exemption to remain designated as an active adult community. Communities need to ...