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A class action lawsuit claiming Vitaminwater falsely advertised that it could prevent “age-related eye disease” can go ahead, a federal judge has ruled, adding Coca-Cola (KO) to the list of corporate titans who just don’t seem to understand the way U.S. law applies to products that claim a health benefit. Coke and its Glaceau unit’s promotion of Vitaminwater has been cynical, to put it politely. Most people think the drink contains water and vitamins. But if you read the ruling, and look at the drink’s ingredient and nutrition labels, it’s pretty clear that Vitaminwater would be more truthfully ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
A Speedy and Simplified Approach to Ad Copy for Network Marketing ...
Here аrе a few simple ways tο mаkе thе best frοm уουr blog posts, articles аnd press releases: 1. Yου write a killer network marketing “hοw tο″ post аnd thіnk tο yourself іt wουld mаkе a grеаt article. COPY/PASTE a. Submit іt tο www.ezinearticles.com аnd tο www.articlesbase.com. b. Take іt tο www.magneticsponsoring.com аnd submit уουr article thеrе. c. DONE 2. On уουr ... market research, surveys and trends
Internet Marketing Safe Lists and Website Promotion « Next News
All protected lists have been “double opt-in” definition a latest partial of contingency determine by email which they instruct to stick upon a list.  Test your product or use protected lists have been a great place to proceed contrast your ad, prior to we outlay a lot of income upon alternative graduation methods. Safe lists have been a much-needed graduation use as good as in tall direct by many marketers. Internet selling is an ongoing routine which will never finish for as prolonged as we instruct to severely distinction from your website. Internet selling is a use of compelling your association upon a Internet ... market research, surveys and trends

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MARKETING AND AD NEWS

What will be the major trends in mobile marketing in 2010 ...
In 2010 brands will allocate larger portions of their digital media plan towards mobile to further capitalize on the most personal marketing medium out there. Moxie Interactive, Millennial Media, 1020 Placecast and the Mobile Marketing Association expect growth in mobile in 2010. Augmented reality, applications and rich-media ads will likely be areas of focus in the new year. �I believe that mobile Web and application advertising will still be the focus in 2010 and will have most of the attention of marketers next year,� said Federico Pisani Massamormile, Rio de Janeiro, Brazil-based CEO of Hanzo Inc. and global chairman/interim ... industry trends, business articles and survey research
Search Engine and Ebusiness News and Discussion - WebProNews Blog
Is there a connection between social media exposure and search behavior? A new study by GroupM Search and comScore titled, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption,” focuses on answering that question. The study found searchers who engage with social media, especially those exposed to a brand’s influenced social media, are far more likely to search for lower-funnel terms compared to people who do not engage with social media. In addition, people exposed to a brand’s influenced social media and paid search programs are 2.8x more likely to search for that ... industry trends, business articles and survey research
RELATED NEWS
Paint job raises silo ruckus
Last year Cambria, the quartz countertop maker, took a paintbrush to the weather-worn 7Up sign that has covered an entire silo just off Hwy. 169 between St. Peter and Le Sueur for more than two decades. (The silo resembled a giant Coca-Cola can for roughly 20 years before that.) Still, Cambria's fix-up of the well-known landmark has landed the company in a prickly court battle with Nicollet County and the Minnesota Department of Transportation. The crime? Advertising! Cambria, which rents the silo and barn to store quartz granules and quartz slabs, repainted the silo sleek black and emblazoned its name in white down the ... market trends, news research and surveys resources
Advertising is next
Condé Nast is a house built on smoke and mirrors — that is, to say, on brand advertising. So it is astonishing to hear its CEO, Chuck Townsend, essentially toss the company’s business model out the window of the Death Star in what The Times frames as “a fundamental overhaul of the advertising-based business model.” This, folks, is surely the real product of the McKinsey studies undertaken at Condé, not a few magazines folded but a new strategy. In a phrase: Advertising is fucked. I’ve said that Rupert Murdoch’s paywall is also essentially his surrender of any hope that ... market trends, news research and surveys resources

INFORMATION RESOURCES

Interactive Marketing and the Media - A SUPPLEMENT TO
Apr 17, 2006 ... advertising news and marketing trends. In book and online, ... marketing, agency and media, Ad Age Group Events are a great place to network ... technology research, surveys study and trend statistics
PDF - Agri-Business, Production, Processing and Marketing ...
Processing and Marketing. Information News. Issue No 31. April 3.995 .... HLry Kie is able ad pmpad to oKkr dcancd and/or pmrrrsd andl4 ~(ailized products. ... technology research, surveys study and trend statistics
UDM Marketing Professor Hosts 24th Annual Super Bowl Ad Nauseum ...
"Water Cooler Mondays" have never been the same since Dr. Michael Bernacchi; a marketing professor at the University of Detroit Mercy began hosting his annual post Super Bowl event for University and high school students on campus. Since 1985, the UDM professor has hosted his renowned "Super Bowl Ad Nauseum," a live discussion analyzing the Super Bowl and their effectiveness to get viewers to buy their products/messages. The yearly event will be held Monday, February 8, 2010 at noon in the Student Center Ballroom on the McNichols campus. The event will also be streaming live on the web at noon, 1:30 p.m., and ...
REAL TIME
MARKETING AND AD NEWS
  1. profile image teqaflux ad: Tradeshow news: international audience growing and more money being spent on attendee marketing -- http://j.mp/doNTlz
  2. profile image fishings2010 ad: Tradeshow news: international audience growing and more money being spent on attendee marketing -- http://j.mp/bbp0sm
  3. profile image turist2010 ad: Tradeshow news: international audience growing and more money being spent on attendee marketing -- http://j.mp/bpeiT3
QUESTIONS AND ANSWERS
Marketing ideas, sales strategies, and customer service tips for ...
        Find Customers With These  Marketing, Sales and Advertising Strategies   Selling-Why it Pays to Be an Unpaid Consultant Should salespeople be willing to give free advice to their clients? Does free consulting lead to increased sales and profitability or is it a waste of time. Here's what one expert has to say. 12 Point Checklist for Successful Negotiations Do sales negotiations make you nervous? Put yourself at ease and increase the likelihood of a successful outcome with this negotiation checklist. Does Volume Make Up for Low Price? When ...
Location-Based Marketing To Mobiles and Portables
It's the ad served while you are reading the news in the morning on an e-reader that knows you're at home and three blocks from a Starbucks. It's a loyalty program on your phone that, through a hotel-room sensor, sets the lights and thermostat and turns the TV to CNN when you walk in the door. It's finding a restaurant in a strange city on a Tuesday night, discovering that a store nearby stocks the TV you're looking for, or that a certain grocery on the way home has the cut of meat you need. Forget Foursquare or Gowalla: Soon every website and service will be able to tell where you are, opening up the ...