Special Report on
Marketing and Advertising London
Marketing and Advertising London - Trends
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Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery. 1. The term “digital agency” as a catch all for doing everything digital not matter what the discipline will start to lose relevancy. As PR, brand, direct and design agencies all develop digital skills “digital” will just become a specialism within those disciplines. 2. Consequently roster agencies based on channel will become redundant ...
I went to the TFM&A event yesterday which is still on and having twittered to a few of the people that went to the event and from experiencing it myself, I would say that it had a lot to offer but didnt quite deliver to all of our needs. I personally only managed to get into 2 talks due to overcrowding at the event and the talks that I managed to be party to, did not quite live up to my expectations. Dont get me wrong they were not bad but I thought that I was going to be educated at the event. Unfortunatley they were only 45 min slots and one of the 2 events finished at 30 mins. It was ... Read More
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