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Special Report on

Marketing and Advertising Taglines

marketing and advertising taglines special research report Photo by design.uprinting.com
They say advertising offers 360-degree solutions and we accept the fact with all honesty as we digg across the blogosphere and feature here the shining advertising blogs. Spicy, serious, sweet yet selective forms of advertising spotted across these blogs not only rotate few eyeballs but also break many heads. So, carry your spectacles to read between the lines of these blogs. 1) Blog : Inspiration Room Tagline : Inspiration for “we” readers! Courtesy : Duncan Macleod, Editor “The latest and classic creative inspirations from television, print, ambient and interactive advertising, music videos, photography and design. The site ...
The 1977 Apple II, shown here with floppy disk drives and a 1980s monitor. The Apple II featured an integrated keyboard, sound, a plastic case, and eight internal expansion slots. The Apple II (often rendered Apple ][ or Apple // ) was one of the first highly successful mass produced microcomputer products, designed primarily by Steve Wozniak , manufactured by Apple Computer (now Apple Inc. ) and introduced in 1977. In terms of ease of use, features and expandability the Apple II was a major technological advancement over its predecessor, the Apple I , a limited production bare circuit board computer for electronics hobbyists ...
REVIEWS AND OPINIONS
Best-Ever Advertising Taglines - Ad taglines have helped Nike ...
Every company hopes to create an advertising tagline for their product or service that stands the test of time, but Philadelphia's N.W. Ayer & Son was behind one that may last, well, forever. Frances Gerety, a copywriter for the now-defunct agency, coined "A Diamond is Forever" in 1948 for Johannesburg , South Africa , diamond company DeBeers. That memorable tagline and 24 others were among the best-ever advertising taglines as rated by a group of 10 CMOs and advertising experts, including Barry Judge, chief marketing officer of popular electronics retailer ( BBY - news - people ); Michael Mendenhall, senior vice ... market research, surveys and trends
What You Need To Know About Copywriting
Copywriting is basically the term used in referring to the process of writing the text that publicize a business, person, an idea or an opinion. A copy may be used on its own, such as a script for a television or radio advertisement, or in conjunction with other kinds of media as in the text for websites and promotional materials. The main purpose of copywriting is to create text that would persuade an audience to act by patronizing a particular product, service or viewpoint. Copywriting may also be used to sway an audience from a certain notion, or belief. What Are Examples of Copywriting? People encounter products of ... market research, surveys and trends

SURVEY RESULTS FOR
MARKETING AND ADVERTISING TAGLINES

Tagline Guru | Tagline Guru Releases List of Most Influential ...
Milk and bologna get top billing in survey that ranks advertising slogans based on their influence on American popular culture and language San Mateo, Calif., August 3, 2005 – TaglineGuru today released its survey of the 100 most influential taglines and 30 most influential jingles introduced since the advent of broadcast television in 1948. According to one hundred leading advertising, marketing, and branding professionals, the tagline Got Milk? was ranked #1 out of more than 300 submitted nominations. The slogan for the California Milk Processor Board was created in 1993 by Goodby, Silverstein & Partners. Oscar Mayer’s industry trends, business articles and survey research
What's Your Tagline Today? - McSweeney & Antman : Corporate ...
More so than most other aspects of marketing communications, advertising is subject to fads and fashions. From typography to photography, almost every element of almost every print and television ad you see is a product of its era in the same manner that the clothes and automobiles of the time were. Don't think so? Take a look at an advertising annual from, say, 1967. Virtually without exception, the design elements of almost every ad virtually scream "1967" � the makeup on the models, the hairstyles, the vibrant colors, the co-opting of rock-concert poster and "psychedelic" design motifs. In other ... industry trends, business articles and survey research
RELATED NEWS
LGA to Host Goodstock™ – Agency's Second Annual Pro-Bono Advertising, Public ...
LGA to Host Goodstock� � Agency�s Second Annual Pro-Bono Advertising, Public Relations and Marketing Marathon to Benefit Area Nonprofits Charlotte - Charlotte, N.C., August 16, 2010 � For the second year in a row, Luquire George Andrews (LGA) will hold Goodstock�, the agency�s 24-hour pro bono advertising, public relations and marketing marathon, from 10 a.m. Thursday, Oct. 7, to 10 a.m. Friday, Oct. 8, at LGA�s offices. During Goodstock, LGA staffers will work 24 hours straight to benefit a group of Mecklenburg County�s neediest nonprofits selected from those who respond to an RFP available beginning today at www.lgaadv.com. ... market trends, news research and surveys resources
MasterCard Brings E-Commerce to City Streets
The credit card brand has put up storefront ads featuring black-and-white vinyl panels and taglines like: “A Smarter Way to Shop Online” and “Where Bargains Find You.” The effort, which includes ads in New York, Chicago, Miami and Philadelphia, wraps up this month. The displays, set up in busy retail locations, consist of motion sensor-activated screens on which items like a purse, laptop and sneaker pop up when someone walks by. There is also a mobile component: Pedestrians can view the latest offers via MasterCard MarketPlace’s RSS feed and e-mail deals to themselves. MasterCard hopes “to ... market trends, news research and surveys resources

INFORMATION RESOURCES

Intuit Developer Network Advertising Restrictions: Display of ...
Only Intuit-provided advertising and marketing copy may be used in Developers' text materials ... advertising taglines and other intellectual property. ... technology research, surveys study and trend statistics
Chesapeake Bay Social Marking Initiative
The Chesapeake Social Marketing Initiative set out to change how residents act. .... outdoor advertising in Union Station and earned media. .... Respondents who recalled the tagline were even less likely to fertilize in the Spring ... technology research, surveys study and trend statistics
Brand Launch
Competing Slogans and Advertising. • Brand Research and Testing. • Brand Tagline Video Unveiling. • Brand Tagline Criteria Revisited. • Marketing the Brand ...
REAL TIME
MARKETING AND ADVERTISING TAGLINES
QUESTIONS AND ANSWERS
Create the Perfect Tagline
They're everywhere! We're literally inundated with them day and night. No matter where we are, we can't escape them. Yes, we're talking about the ubiquitous, omnipresent TAGLINE! You can pretend to ignore them, that you're impervious to them, but that's just not so, is it? Take this little quiz and name the corporation, product or movie (answers are at the end): See what brown can do for you Something special in the air A long time ago, in a galaxy far, far away... Got milk? The breakfast of champions Drivers wanted Houston, we have a problem Let your fingers do the walking Love ...
What's an example of a good tagline and why? How would you develop ...
When using to Introduce/Educate, a tagline is used to communicate something that your brand or company name don't already do. It would be a waste of time and money for FedEx to use the "When It Absolutely, Positively has to be there Overnight." That may have been effective when establishing the brand and that was all they did, but that message now muddies their newer products/services of FedEx Ground and 2-day Delivery. You won't see that tagline come back. That is why taglines can change over time. Companies change direction but the Brand remains. A tagline is a tool used to steer perception but the company and brand ...