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Marketing and Commercial Operations
Marketing and Commercial Operations - Trends
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Flexible, scalable commercialization models; the overnight shift from campaign-driven marketing to digital dialogue; Operations support for Managed Markets; and new approaches to incentive compensation and customer data are some of the key challenges for Commercial Operations leaders in 2010, according to participants in a recent TGaS ® Advisors Summit. Stephen E. Gerard, TGaS Advisors Managing Partner, opened the Summit with a panel session featuring Gerry McKenzie, Senior Vice President, Commercial Operations for Allergan, Inc.; Taso Goujiamanis, Vice President, Sales & Marketing Operations, King Pharmaceuticals Inc.; and ...
Tourism Tasmania goody bag and prizes that I won at the event. I love prizes that are alcoholic - especially when they're illegal (it's illegal to sell Moorilla Wine in Canada)! I’ve been working in Marketing & PR for an adventure travel company for about six months now, but I don’t think I’ve fully adjusted to being on the other side of the Client / Operator and Freelancer / Employee lines just yet. As a travel blogger, I worked my way through destinations writing my own contracts, creating my own itineraries, and making pitches for sponsorship deals. ... Read More
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