Special Report on
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Marketing and Inventory Management - Trends
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Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture , and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product 2 To create an effective, cost-efficient Marketing management strategy , firms must possess a detailed, objective understanding of their own business and the market in which they operate. 3 In ...
featured recent program grads DeviceKnit, 80 Degrees West Interior Design, Inc., Black Locus, PhotoSynesi, and Shoefitr. Let’s go ahead with a description of each of the companies before I get into the nit and grit of who stood out (after all, you may want to judge for yourself). DeviceKnit : “A consumer electronics content and community site focused on helping people discover new uses and connection options for their devices.” With so many newfangled gadgets out there, figuring out how to connect them all (or even what they all do for that matter) can be confusing. ... Read More
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