Special Report on
Marketing and Market Development Plan
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and the works of Philip Kotler. Concepts addressed include 'generic' strategies and strategies for pricing, distribution, promotion, advertising and market segmentation. Factors such as market penetration, market share, profit margins, budgets, financial analysis, capital investment, government actions, demographic changes, emerging technology and cultural trends are also addressed. There are two major components to your marketing strategy: In today's very competitive marketplace a strategy that insures a consistent approach to offering your product or service in a way that will outsell the competition is ...
At its June 17-18 meeting the Society of Actuaries (SOA) Board of Governors agreed to expand the scope and intensity of the marketing campaign for the actuarial profession . The newly approved marketing and market development plan will aggressively promote and support actuaries in insurance, employee benefits, and the broader financial services sector. The Board also approved the development of a prototype Enterprise Risk Management (ERM) credential and the creation of a new member benefit: an online journal of actuarial practice and technique . “Our new marketing plan ... Read More
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