Special Report on
Marketing and PR Benchmark
Marketing and PR Benchmark - Trends
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Versace, the Italian fashion house beloved by Hollywood celebrities, unveiled a sweeping restructuring in late October that included shedding 26 percent of its workforce . Recently, a fashion celebrity asked us what changes to their social media strategy would most help during the financial crisis and in 2010. We consulted our crystal ball and present you with our 2010 brand and blogging predictions for 2010. This is what we told our luxury-brand fashion designer over dinner. Awareness and consideration of data bias: Test failed Using data from services like Alexa, Omniture, WebTrends, Coremetrics or Unica requires addressing ...
Is Social Media Marketing Recession Proof? Fueled by a combination of popularity, curiosity, necessity, strategy, and trendiness, marketers are embracing a new recipe that injects a proactive, social approach to outbound communications and engagement ? with or without all of the answers before they jump in. This approach, while courageous, has required faith, conviction, and champions who didn?t necessarily have access to metrics and case studies at the SMB and enterprise level. Many of the most and also least effective campaigns were implemented as a way of learning. As we all know, ... Read More
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MARKETING AND PR BENCHMARK
Who Owns Online PR?
Sergio Balegno on Social Marketing Maturity and Results
- MarketingSherpa's Top B2B Inbound Marketing Tactics for 2010 Webinar
- MarketingSherpa Creating A Social Marketing Architecture Webinar