Special Report on
Marketing and Publicity Services
Marketing and Publicity Services - Trends
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Service marketing differs from product marketing due to the fact that services are intangible and typically require personal interaction with the customer. Yet an understanding of this type of marketing is important since service jobs generate 74 percent of gross domestic product. Even though many of the tactics of product marketing (e.g., advertising) require only minor adaptation to be applied to services, the role of interpersonal relationships distinguishes service and product marketing in strategic vision and organizational considerations. This article explores some of the trends in service marketing as they relate to ...
has opened its doors to the music and entertainment industry. Built on a passion for music and a respect for the importance of building and maintaining relationships, Tuned In Publicity is the brainchild of industry publicists Martin Myers, Charise Matthews and Tim Hill. The consultancy will offer publicity services around album launches, concerts, tours and will also specialise in submitting singles to regional and national radio stations. “One of the insights we took out of the recent Music Exchange conference was the need for good, strong yet affordable marketing and publicity services ... Read More
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