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-In trials, women’s fashion retailer triples sales in a customer marketing campaign by dynamically matching content to each individual’s personal interests, fashion preferences and purchase history- TWICKENHAM, UK – May 24th 2010 – Enterprise marketing software provider Neolane today announced women’s clothing chain Phase Eight as a new customer in the United Kingdom for the Neolane cross-channel marketing automation software platform. “We are replacing our email mass marketing tool with the Neolane platform because it enables us to generate automated, one-to-one personalised and timely communication with our customers and gives ...
Being picked last in gym class; standing by the punch-bowl while everyone else is dancing; or sitting alone at lunch time in the school cafeteria; small business owners are being made to feel unworthy and unimportant. It’s a darn-right shame! While hundreds – make that thousands – of vendors offer envy worthy products, alas, only the good looking have a shot at getting a date with them. Who are these popular kids? Large Businesses. Since scouting out sales tools is my full-time job, I see first-hand the favoritism being shown to large businesses at the expense of small ... Read More
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