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Marketing Campaign Planning Checklist
Marketing Campaign Planning Checklist - Trends
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is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing , customer service , and technical support . The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. 1 CRM denotes a company-wide business strategy embracing all client-facing departments ...
We’ve given you a lot of information to digest, so here’s a quick review. Use this checklist as part of your planning and during your campaign execution to ensure success. Campaign objectives are clear and measurable Target market is identified We understand behaviour and motivations of the target market Budget is sufficient and approved Direct marketing tactics (communication channels) are identified Process is in place to update database with customer insights and new data Tracking tools are in place to measure success In-house customer database has been updated recently and the ... Read More
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MARKETING CAMPAIGN PLANNING CHECKLIST
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