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The International Council of Shopping Centers (ICSC) said last week that American consumers will spend $38.4 billion on back-to-school merchandise in 2010, which would be a record high.� But never to be outdone in consuming optimism, the National Retail Federation (NRF) called that prediction, and raised it to $55.12 billion.� The NRF's annual Back-to-School Consumer Intentions Survey predicted that the average American family will spend $606.40 to prepare their children for a return to the classroom this year, which would be a generous budget allowance for a consuming population that has needed multiple government rebate ...
To market a first-of-its-kind, Wimax-based mobile data service, Clearwire is increasingly relying on a customer analytics initiative it believes it can use to set itself apart from fast-encroaching 4G rivals. All eyes are on Clearwire � both its Clear retail brand and big-name wholesale partners � as the company spends 2010 embarking on the industry�s first large-scale effort to market 4G services to subscribers just beginning to get comfortable with smartphone devices and 3G. While mobile operators are already among the most sophisticated marketers in telecom, Clearwire is hoping its ... Read More
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