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Special Report on

Marketing communications plan

marketing communications plan special research report Photo by www.hec.ca
This paper is an integrated marketing communication plan for McDonald's restaurants in Singapore. This communications plan is prepared against a backdrop of increasing childhood obesity in Singapore and the debate on health effects of fast food, and focuses on providing healthy choices. The paper contains contextual analyses, definitions of marketing and communications objectives, specific tactics to help achieve the desired goals, and control and evaluation methods to measure effectiveness of the plan. Illustrative charts, figures and tables are included in the paper. Outline: Introduction Contextual Analysis Business Context
plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix— advertising , personal selling , public relations , publicity , direct marketing , and sales promotion —to produce a customer focused message. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. However, the growth of social media
REVIEWS AND OPINIONS
How to write Marketing Communications Plans?
Marketing Communications are “all strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used” (MarcommWise, 2006). Tony Yeshin (1999) defines marketing communications as “the process by which a marketer develops and presents stimuli to a defined target audience with a purpose of eliciting a desired set of responses” (Yeshin, 1999). Marketing communications are: adverting, sales promotions, personal selling, PR and direct and interactive marketing (Fill, 1999). Consequently Marketing Communications Plan is the marketing ... market research, surveys and trends
Business Marketing Communications Planning Integration | Free ...
Considered one of many fundamental elements in any worthwhile enterprise is an ongoing exchange of ideas. An integrated promoting communication plan is a constructing block for one of these invaluable exchange. Creating with an excellent method for making a plan for promoting and advertising and marketing takes pretty a little bit of effort but it should repay within the end. Principally, there isn’t a degree in even having a product to advertise for those who’re unable to communicate to the public. If no person is aware of the advantages of a services or products they aren’t going to buy it. This is usually a ... market research, surveys and trends

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MARKETING COMMUNICATIONS PLAN

Integrated Marketing Communications Plan for Challenge X Fall 2007
Last year, 56 percent of the nation's oil - some 11 million barrels a day - came from abroad. That's far more than the one-third share imported during the ... industry trends, business articles and survey research
TOP TEN MARKETING TRENDS
Newspapers have seen major audience erosion: 55 percent of American households read ... strategies in your marketing communications plan: ... industry trends, business articles and survey research
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Integrated Marketing Communications in the University of Tennessee's College of Business Administration is a senior-level, marketing elective for undergraduate students, who are asked to apply their business knowledge training to develop a real-world integrated marketing communications plan for an area organization. Students recently worked with the Tennessee Valley Fair in developing such a program for its 2010 event. Brand: Celebrating its 90th anniversary in 2009, the Tennessee Valley Fair has been a part of the East Tennessee community since 1916 although for several years in its history no fairs were held. Its legacy ... market trends, news research and surveys resources
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today announced the launch of "Take it to the House," the company's 2010 platform for its official National Football League (NFL) sponsorship, which began in 2009.  The program extends Procter & Gamble's "Official Locker Room Products of the NFL" campaign from 2009 and adds multiple elements designed to resonate with football fans of all levels.  "Take it to the House" in football vernacular represents a long touchdown, but also signifies the goal of bringing P&G products into the homes of football fans and consumers across the country Six P&G brands, including Febreze, Gillette, ... market trends, news research and surveys resources

INFORMATION RESOURCES

Libraries Marketing Communications Plan - MARKETING COMMUNICATIONS ...
MARKETING COMMUNICATIONS PLAN. Strategy 1: Message and Visual Identity. The University Libraries' general message to be used on all communications materials ... technology research, surveys study and trend statistics
national communications plan
The intent of this plan is to deploy a series of year-round integrated marketing communications activities that build upon, leverage and maximize ... technology research, surveys study and trend statistics
REAL TIME
MARKETING COMMUNICATIONS PLAN
  1. profile image Carla_U RT @GetPushing: Is it a #PR plan or a communications plan? If you involve marketing (which you should) it's a communications plan. #fpra
  2. profile image cloudspark yes! RT@GetPushing Is it a #PR plan or a communications plan? If you involve marketing (which you should) it's a communications plan. #fpra
  3. profile image GetPushing Is it a #PR plan or a communications plan? If you involve marketing (which you should) it's a communications plan. #fpra
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QUESTIONS AND ANSWERS
WikiAnswers - Marketing communications plan
The marketing communications plan is usually part of the larger marketing plan - a document that identifies marketing opportunities and sets a strategy to exploit them. A popular model for marketing planning is SOSTAC which was originally coined by the marketing consultant PR Smith. The acronym stands for Situations Analysis, Objectives, Strategy, Tactics, Actions and Controls. A marketing communications plan should cover the various elements of comms, including branding, messaging, corporate identity, use of images and video and the channels identified for comminication. First answer by Jonnogibbo . Last edit by Jonnogibbo . ...
Marketing: mrkting, integrated marketing communications, marketing ...
Pertaining to the Question on Adidas market segmentation of new product i need some reference material, at least four.Also, i had sent a previous question on the assessment of the importance and use of onfo.in their mrketin strat., discuss of thr relatnship betwen their mrktin strat. and org. strat.reflection on hw adidas embrace ebisiness strat. in thir marktin some time on the 4th July. I have not recieve any responces thus far. Answer HERE IS SOME USEFUL  MATERIAL. REGARDS LEO LINGHAM ==================================== Analysis and development of Marketing Communications Plan for Adidas (US). (2003, 5000 words). This ...