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strategy. Growing the initial following is important as is providing the budding community you’re building with something of value to keep coming back and to spread the good word to their networks. One such tactic that offers value and brings people together is the Twitter chat. I’ve been involved with about 5 or 6 different Twitter chats as a guest and they are a unique experience. In this post I’ll share my observations about what seems to work, some logistics and a few examples of some well-run Twitter chats for the marketing and PR verticals. Lee Odden on Jul 16th, 2010 Online Marketing ...
The research analysed open and click through rates on over 7 million emails, promoting a variety of different products and services to assess the impact of weather on the success of email marketing as we approach the summer. Fair weather marketing The findings indicated that hot, sunny weather increased the effectiveness of the vast majority of campaigns promoting summer related products such as festivals and UK based holidays, as well sporting events such as cricket and tennis. Recipients were almost twice as likely to open emails promoting tickets to festivals on a sunny ... Read More
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