Special Report on
Marketing Demand Generation
Marketing Demand Generation - Trends
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The Customer Experience Matrix is a tool to visualize interactions between a company and its customers. It illustrates the truth that customer relationships are the result of ALL interactions, operational as well as marketing. This blog presents information about technologies and business issues that help your organization make the most of every customer interaction. Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. But enhanced reporting was the most common improvement of all. Could marketers finally be ready to spend on measurement? I’m pleased to ...
I’ll be the first to admit — despite more than a decade as a B2B marketer and as someone who has easily sent millions of B2B emails throughout my career — I never fully realized the importance of email deliverability to B2B marketing programs until I came to work at Silverpop a year ago . I viewed deliverability as a problem only for the ‘mass emailers’ — i.e., for the digital consumer marketers — and I rationalized my ignorance. As B2B marketers we often send email in small batches or — ideally — only send email one-at-a-time through ... Read More
SURVEY RESULTS FOR
MARKETING DEMAND GENERATION
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Demandbase Professional Product Overview
Internet Marketing: Determine Hot Items in the Market
- Webinar: 10 Tips for Improving Your B2B Demand Gen Program with ...
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