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Special Report on

Marketing During a Downturn

marketing during a downturn special research report Photo by www.ceibs.edu
Agenda 7:45-8:30am Registration And Networking 8:30 - 9:15am Facts On The Value Of Marketing During A Downturn 9:15 - 9:45am The New Playbook For Marketing In A Recession 9:45-10:00am Break 10:00-11:00pm How To Think About Pricing And Budgeting In A Downturn 11:00-12:00pm Digital And Emerging Marketing Strategies In A Downturn 12:00- 12:45pm Networking Lunch Agenda 12:00- 12:45pm Networking Lunch 12:45-2:45pm Recessionary Survival Tactics: What‟s Working And What‟s Next 2:45-3:00pm Break 3:00-3:45pm Offbeat Marketing: Frugal And Creative Ways To Gain Market Share In A Recession 3:45-4:30pm ...
is an integrated brand agency. The company currently has over 3,000 employees in 32 offices spread out over 19 countries in North America, South America, Europe, Asia, and Australia. Digitas also owns The Third Act: (a brand content platform), Digitas Health, (healthcare marketing), Prodigious Worldwide (global digital productions company) and Solutions | Digitas. Other sister agencies include: Starcom MediaVest, ZenithOptimedia, Denuo, and Razorfish, all of which are members of Publicis Groupe's VivaKi.
REVIEWS AND OPINIONS
B2B Marketing during a Recession
Should B2B marketers change their strategies during a recession? Does a recession always mean marketers have to work even harder to find ways to do more with less? Can a recession create opportunity for smart marketers to grow and thrive? These are some of the topics I recently explored on a panel at the SMX Advanced conference in Seattle. Are we in a recession? First off, let me explain I do not think we’re in a recession in the US — yet. A recession requires two quarters of negative growth in GDP, and Q4 last year saw 0.6% growth while preliminary numbers for Q1 this year were 0.9% growth (Bureau of Economic Statistics). market research, surveys and trends
Corcoran's Greatest Hits, Volume 1
I owned a lot of Greatest Hits albums and CDs so I could fulfill listener requests for popular songs. Some of these collections were hastily compiled by an artist’s record company in order to fulfill a contractual obligation. But sometimes the collections were compiled with care and enthusiasm and included never-before-released songs from the vault, liner notes from the artist and other material to appeal to the true fan. With that in mind, I present the top five posts from this blog over the past year along with additional insights of my own and public and private reader reactions. Legal Project Management Q&A – For ... market research, surveys and trends

SURVEY RESULTS FOR
MARKETING DURING A DOWNTURN

BNET Intercom | Archive for June, 2009 | BNET
In seconds, the tool will help HR reps screen candidates by pulling relevant data from the following sources and displaying it all on one neat page, at least according to Careerbuilder.com: Social networking sites Professional and personal blogs Personal and corporate Web sites Press releases Discussion and forum postings Articles and news stories published online We may be entering a brave new world of recruiting.  But there are quite a few reasons why this development may not be that significant: A Google search already returns the most relevant info about a candidate on the first page Many people don’t have that many ... industry trends, business articles and survey research
All Kline Press Mentions
Lubricant markets are recovering, but the post recession world will be very different, Kline predicts. API Group II will be the new Group I, and a few large players will dominate in Group III, which will become the automotive factory-fill product of choice. Marketers of professional skin care industry must rely on scientific findings and ingredient innovations to keep competing with in-office cosmetic procedures, while consumers are looking for effective and less expensive alternatives. The market for professional skincare products in Europe and the US showed signs of fatigue in 2009 but growth is forecast, according to a recent ... industry trends, business articles and survey research
RELATED NEWS
Luxury condo tower in Century City is completed
The Art Deco-inspired Century City condominium tower expected to be the home of wealthy widow Candy Spelling and many other moneyed residents has been completed after nearly six years of planning, demolition and construction. With high-rise living still rarer in Los Angeles than in other international cities, the dramatic 41-story Century on Avenue of the Stars is targeted at a sliver of home buyers willing to spend as much for a condo as they would for a sumptuous home in an exclusive neighborhood such as Beverly Hills or Malibu. The Century is further challenged by hitting the market after one of the most painful housing ... market trends, news research and surveys resources
Disney Gives Sneak Peek Of New Hawaii Resort
This undated photo provided by Disney Enterprises, Inc. shows Construction on Aulani, a Disney Resort & Spa in Ko Olina, Hawai'i. The resort is scheduled to open Aug. 29, 2011 and features two 15-story room towers, an expansive pool and garden area, spa, restaurants and access to a 9-acre lagoon and Ted Robinson designed 18-hole championship golf course. More than 80 years after Mickey Mouse piloted "Steamboat Willie" and whistled his way into the hearts and minds of children across the world, he has finally reached the shores of Hawaii. Associated Press This undated photo provided by Disney Enterprises, Inc. ... market trends, news research and surveys resources

INFORMATION RESOURCES

Marketing During a Downturn
MarketingSherpa Special Report: Marketing During a Downturn. © Copyright 2008 MarketingSherpa Inc. It is forbidden to reproduce (except for private use), ... technology research, surveys study and trend statistics
Survival Tips for Managing During an Economic Downturn* U.S. Small ...
Survival Tips for Managing During an Economic Downturn* .... Re-examine your marketing mix to ensure it is the most cost effective. ... technology research, surveys study and trend statistics
Marketing Your Way Through a Recession — HBS Working Knowledge
signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. Companies should bear eight factors in mind when making their marketing plans for 2008 and 2009: 1. Research the customer. Instead of cutting the market research budget, you need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable goods and negotiate harder at the point of ...
REAL TIME
MARKETING DURING A DOWNTURN
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QUESTIONS AND ANSWERS
Growth During Recession? Small Businesses Say ?Yes!? | Intuit ...
Click on the link below to watch a video with Rhonda Abrams discussing how small businesses can excel during the current economic downturn. Who is Rhonda Abrams? A syndicated columnist, best-selling author, and popular public speaker, Rhonda Abrams has spent more than 15 years advising, mentoring and consulting entrepreneurs and small business owners. Her knowledge of the small business market and her passion for entrepreneurship have made her one of the nation?s most recognized advocates for small business. Rhonda?s weekly newspaper column, ?Small Business Strategies,? is the nation?s most widely-read column about ...
How to Attract Customers During a Recession
During a recession, consumers’ discretionary spending is typically reduced, and simply providing quality products or services at a reasonable price may not be enough to draw customers in. Consumers during a recession are not only looking for discounts; they’re looking for real value for their dollar. To simply discount every item you sell may not be financially prudent. Instead, what some savvy business owners have done is create a distinctive discount offering – a hook – that grabs consumer’s attention in its enticing appeal and value. Other product pricing often remains status quo, as the hook for ...