Special Report on
Marketing During a Downturn
Marketing During a Downturn - Trends
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The classic strategic marketing response to a recession is to cut the marketing budget. But is this the best action for a firm looking to address the threats and exploit the opportunities in a downturn? In what circumstances might it be appropriate for a firm to increase marketing spending in the face of worsening market conditions and falling sales? The intuitive response to a downturn in market demand is for a firm to cut costs. A fall of even 5-10% in revenues can have a dramatic effect on the profitability and cash flow of a business - particularly one operating with low ... Read More
SURVEY RESULTS FOR
MARKETING DURING A DOWNTURN
Marketing in an Economic Downturn
Marketing in a recession. A Gift of Knowledge 2009 Lecture from the University of ...