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Special Report on

Marketing During Recession

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Razorfish’s annual Outlook Report revealed, counter-intuitively, that clients were more likely to switch to brand-focused marketing rather than direct response during slow economic times. The report examined how Razorfish’s clients adapted to the challenging environment, what media proved effective, and what media didn’t deliver as expected. Some of the findings from the report:   —There was a recovery in spending in 2009 over 2008, albeit a small one. The average client media spend increased 4% in 2009, as opposed to decreasing 13% in 2008.   —Contrary to popular belief, not every brand ...
Industrial dynamics is the study of the means and processes through which industries change over time, through their own processes of evolution – as first analyzed by Joseph Schumpeter. It is the complementary study to that of an industry’s comparative statics, which still dominates economic analysis. Industrial dynamics, as studied by scholars such as Carlsson and Eliasson ,reveal the basic underlying forces driving industry evolution. Some industries, particularly those with rapid product turnover or high levels of capital expenditure, reveal special dynamics moving through intrinsic upturns and downturns that are not ...
Marketing on a Shoestring Budget during Recession
Recession is the buzzword nowadays. And during these trying times, not only are the consumers the only ones stretching their cash to make ends meet; but companies today are making sure that whatever they shell out should be worth it. In fact, many companies have very limited budget now especially in marketing their products and services that they have resorted to producing collaterals such as cheap catalogs to further stretch their finances. However, these trying times doesn’t mean that you should also stop marketing as consumers have limited their purchasing activities as well. On the contrary, the economic crunch can help you ... market research, surveys and trends
Smart Businesses advertise even during Recession, says Stellar ...
Steuart Henderson Britt, a great business speaker and author, once remarked, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” “Apparently, advertising and marketing are the integral part of a business without which the sustainability of a business remains doubtful. Generally, during recession, the first thing companies tend to do is cut down their advertising and marketing budget. However, the economists, security analysts, business analysts and academicians suggest continuing advertisements during recession too. Several studies show that advertising ... market research, surveys and trends


Marketing During Recession: Planning On Recovery
release also reported that the company's quarterly profit had jumped to $1.61 billion, or $1.78 a share, which was more than 25 percent higher than analyst ... industry trends, business articles and survey research
US Advertising Expenditures Decreased 0.3 percent in First Half ...
Total advertising expenditures in the first half of 2007 totaled $72.59 billion, down 0.3 percent from the same period in 2006 - and, for the first time since 2001, expenditures declined for two consecutive quarters - according to data released Tuesday by TNS Media Intelligence , MarketingCharts reports . “While the protracted downturn in automotive spending has been a prime contributor, the overall results reflect weakness across a wide range of industries and advertisers,” said Steven Fredericks, president and CEO of TNS Media Intelligence. “Given the uncertainties about near-term economic growth and consumer ... industry trends, business articles and survey research
'Chamaco' a one-two punch of boxing, bilingualism
Martin Sheen, right, director Miguel Necoechea, center, and actor Alex Perea work on a scene for "Chamaco" at a gym in Mexico City. ( Sarah Meghan Lee / For The Times ) la-et-chamaco-20100825 As an actor, Martin Sheen has waded hip-deep into the maelstrom of the Vietnam War , led the Confederate Army at Gettysburg and served as his country's commander in chief. But he never had to do those things while trying to speak Spanish at the same time. In making the feature film "Chamaco" ("The Kid"), a U.S.-Mexican co-production that opens in theaters this week, Sheen and his fellow cast members faced ... market trends, news research and surveys resources
Toll Brothers' Yearley Sees Land as `Gold' in Path to Profit
Douglas "Doug" Yearley, the new chief executive officer of Toll Brothers Inc. is trying to steer the largest U.S. luxury home builder to profitability. Photographer: Bradley C. Bower/Bloomberg Douglas "Doug" Yearley, the new chief executive officer of Toll Brothers Inc., is pressing on with a strategy to buy land at sunken values even as demand for new homes remains sluggish. Photographer: Bradley C. Bower/Bloomberg Douglas Yearley Jr. , the first non- Toll brother to lead Toll Brothers Inc. , has a plaque on his desk with a warning: “You can buy more land in an afternoon than you can get rid of in a lifetime.” market trends, news research and surveys resources


Marketing During Recession: Survival Tactics
To read more about marketing during recession, please visit Prices for traditional media may be depressed during ... technology research, surveys study and trend statistics
Job availability during a recession: an examination of the number ...
As a labor market contracts, workers experience job loss and can have a difficult time finding a new job. Job availability declines because many establishments are forced to slow or freeze hiring and others have to go out of business. In order to remain in business, many establishments resort to layoffs and discharges to decrease the number of employees on their payrolls. Thus, the number of available job openings decreases and the number of people looking for a job may increase. When the current recession officially began in December 2007, [ 1 ] both the Job Openings and Labor Turnover Survey (JOLTS) [ 2 ] job openings data and technology research, surveys study and trend statistics
Marketing Your Way Through a Recession — HBS Working Knowledge
signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. Companies should bear eight factors in mind when making their marketing plans for 2008 and 2009: 1. Research the customer. Instead of cutting the market research budget, you need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable goods and negotiate harder at the point of ...
  1. profile image freedomhumanity Two Tips for Dating During a Recession | Youtube Marketing Coaching: Two Tips for Dating During a Recession. A lit...
  2. profile image alexehamilton Seven Valuable Tips for Marketing During a Recession via @AddThis
  3. profile image playingFacebook facebook play: 3 Key Strategies for a Thriving Network Marketing Business During a Recession
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How to Attract Customers During a Recession
During a recession, consumers’ discretionary spending is typically reduced, and simply providing quality products or services at a reasonable price may not be enough to draw customers in. Consumers during a recession are not only looking for discounts; they’re looking for real value for their dollar. To simply discount every item you sell may not be financially prudent. Instead, what some savvy business owners have done is create a distinctive discount offering – a hook – that grabs consumer’s attention in its enticing appeal and value. Other product pricing often remains status quo, as the hook for ...
Growth During Recession? Small Businesses Say ?Yes!? | Intuit ...
Click on the link below to watch a video with Rhonda Abrams discussing how small businesses can excel during the current economic downturn. Who is Rhonda Abrams? A syndicated columnist, best-selling author, and popular public speaker, Rhonda Abrams has spent more than 15 years advising, mentoring and consulting entrepreneurs and small business owners. Her knowledge of the small business market and her passion for entrepreneurship have made her one of the nation?s most recognized advocates for small business. Rhonda?s weekly newspaper column, ?Small Business Strategies,? is the nation?s most widely-read column about ...