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Special Report on

Marketing Effectiveness Award

marketing effectiveness award special research report Photo by
15 years working in media in the UK, US and China. Board level experience. Focusing on strategic media planning and client account management. Areas of expertise include sport, luxury goods, mobile phones, airlines, radio and newspapers. (Marketing and Advertising industry) October 2007 — Present (2 years 11 months) Handling all strategic media planning for adidas Group (adidas, Reebok and Taylor Made) and Pernod Ricard (Martell,Chivas, Ballantine's, Jacob's Creek, ABSOLUT and others). Current billing responsibility is two thirds of a billion RMB. Helped adidas become China's no. 1 Olympic sports brand in ...
Nadel Phelan, Inc. Honored with Prestigious 2008 Summit ...
The Atlanta Krunk CBA Basketball franchise is proud to announce that NY Knick Superstar Guard Stephon Marbury's Starbury Shoe and Clothing line, (which has garnered national praise and attention for it's affordable price tag and quality), will be the official outfitters of the Atlanta Krunk basketball team, as it begins it's inaugural season this November. Starbury, which is distributed through an exclusive retail deal with Steve & Barry's, will outfit the Krunk in it's signature shoe line, as well as the actual game uniforms, practice tee shirts and warmups.... ( Continue reading ) Users now find an ... market research, surveys and trends
McCann and Proton Part Ways
McCann Erickson, driven by a passion to produce good work for Proton, one of Malaysia’s best-loved – and sometimes maligned brands – respected the company’s decision to move to another advertising agency. Proton will be appointing Leo Burnett as their Agency of Record for future campaigns. "It has been eight years and perhaps it is also time for us move on and hand the baton over," said Tony Savarimuthu, CEO, McCann Worldgroup. "It was our privilege to work on the Proton account because we overcame a number of challenges to help re-build the brand and achieve success with some of their best cars over the last ... market research, surveys and trends


Bayan cites gains to be the "best" telecommunications - Bayan ...
For the first half of 2008, Bayan Telecommunications (Bayan) reported strong revenue performance from its voice business, driven by the impressive take-up of its wireless landline service, and from its data and Internet business buoyed by strong demand for DSL and corporate data services. Chief Executive Consultant Tunde Fafunwa said: "Since the launch of the new Bayan Telecommunications brand in 2007, we have anchored our initiatives on the belief that being the best telecommunications provider in meeting customer expectations need not necessarily equate to being the biggest in terms of resources. As our business results as ... industry trends, business articles and survey research
Virginia Transit Association - In the News
The Greater Lynchburg Transit Company Receives Achievement Award from the American Public Transportation Association (APTA) (June 2009) Click here for news article John Catoe of WMATA Named Nation's Top Public Transportation Manager (May 2009) Click here for article Virginia's Own GRTC Transit System is Named the #1 Transit System in North America! Click here for press release (27k PDF) Harrisonburg Transit (April 2008) was named the overall team winner for the 2008 Community Transportation Association of Virginia Driving Rodeo. This year's event was held on Saturday, April 26 in Williamsburg with ... industry trends, business articles and survey research
Ogilvy & Mather Appoints Mark Sinnock Regional Planning Director Across Asia ...
Award-winning planner joins Ogilvy Asia in a move that further strengthens the network's planning function globally HONG KONG , Aug. 10 /PRNewswire/ --  Ogilvy & Mather announced today the appointment of multi-award winning Planning Director, Mark Sinnock , to the role of Regional Planning Director across Asia Pacific . Mark will relocate to Singapore and commence his role on 20th September 2010 . Mark rejoins Ogilvy & Mather in Asia from supermarket giant ASDA in the United Kingdom , where he was Marketing Director, Strategy, Insight and Advertising. Mark was responsible for leading the strategy and execution of ... market trends, news research and surveys resources
Rainmaker Reports Second Quarter Fiscal 2010 Results
CAMPBELL, Calif., Aug. 10 /PRNewswire-FirstCall/ -- Rainmaker Systems, Inc. (Nasdaq: RMKR), a leading global provider of ecommerce solutions and telesales services that drive more revenue for clients and their channel partners, today reported financial results for the second quarter ended June 30, 2010. Net revenue in the second quarter of 2010 was $9.3 million, compared to net revenue in the preceding quarter of $10.2 million, which excludes a one-time payment of $4.6 million received in the first quarter for the buyout of a customer contract resulting from the customer's acquisition by another company. Adjusted net ... market trends, news research and surveys resources


2004-2008 SJ Awards Summary
Summit MEA Marketing Effectiveness Award: An international awards program who's judging criteria is based on the true purpose of ... technology research, surveys study and trend statistics
Courageous Persuaders Program - DRAFT: 3/8/01
Medal at the AME (Advertising Marketing Effectiveness) Awards and two “ Outstanding. Creativity” Awards at The Mobius Awards in Los Angeles. ... technology research, surveys study and trend statistics
The measurement and improvement of R & D marketing effectiveness
proposals, and prior to the award of the R&D contractSo. The point of .... marketing effectiveness is usually referred to as the win ratio. ...
How would you define integrated marketing and what are the ...
Integrated marketing lets you "supersize" your efforts by harnessing all relevant channels to meet your goals. You can use the different channels to highlight facets of your offering and reach different segments, but at the end of the day, you need all the efforts to move you toward your objective. We will see social media get properly integrated into overall marketing strategy. As a marketing director, I am already done with being told I "need to do social." It is a useful way to achieve certain ends, but only if the objectives line up with my overall strategy and goals. The benefits of an integrated approach are several: - ...
5 Fatal Marketing Errors
Do you hear that? It�s the sound of your marketing campaign dying. How could that be, you wonder. You put a lot of work into it, dropped a lot of cash. And still you�re not getting the results you expected. Before you pronounce the patient dead, consider that you may be making one or more of these common fatal errors. 1. The Egg Basket Error �I�ve tried advertising,� a small business owner told me. �It isn�t working, so I think I�m going to try public relations instead.� Whoa! What makes you think they�re mutually exclusive? The most effective marketing programs comprise several ...