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Special Report on

Marketing Food To Children

marketing food to children special research report Photo by www.cspinet.org
The Center for Science in the Public Interest has taken a look at the way food and entertainment companies market food to children and does not like what it sees. CSPI says that if the 128 companies it rated got a report card on their polices, three-quarters of them would get an F. The non-profit consumer group says those firms have "weak policies" or don't "have any policies whatsoever." The highest grade, a B+, went to Mars, Inc., though the CSPI emphasized that the grade is not for the foods Mars sells, but rather for its policy on marketing to children. Mars' policy excludes marketing to ...
an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers . Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the ...
REVIEWS AND OPINIONS
Watchdog Group Plans to Sue McDonald's Over Happy Meal Toys
This week, the Center for Science in the Public Interest (CSPI) is threatening to take McDonald's to court if the fast food company doesn't stop using toys to market Happy Meals to kids. The Shrek characters are the current Happy Meal stars. Photo © Apryl Duncan The CSPI issued a letter to McDonald's (PDF) demanding the company stop using toys as a marketing ploy or a lawsuit would be filed. Part of the letter reads: "By advertising that Happy Meals include toys, McDonald's unfairly and deceptively markets directly to children. When McDonald's bombards children with advertisements or other ... market research, surveys and trends
Does FTC's Pursuit of More Food, Drink Marketing Info Signal ...
Is food marketed to children destined to become the “new tobacco,” a status which could usher in a host of new regulatory restrictions and advertising prohibitions?  As the drive to do something about the childhood obesity “epidemic” intensifies, and consumer groups continue to advocate for more controls, FTC, FCC or even congressional action may not be far behind. The FTC recently noted its intention to issue compulsory process orders to 48 food and beverage manufacturers, distributors, and marketers, as well as quick service restaurants seeking information on how they market food and beverages to children.  FTC is targeting ... market research, surveys and trends

SURVEY RESULTS FOR
MARKETING FOOD TO CHILDREN

FTC Report Sheds New Light on Food Marketing to Children and ...
The Federal Trade Commission today announced the results of a study on food marketing to children and adolescents. The report, Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation, finds that 44 major food and beverage marketers spent $1.6 billion to promote their products to children under 12 and adolescents ages 12 to 17 in the United States in 2006. The report finds that the landscape of food advertising to youth is dominated by integrated advertising campaigns that combine traditional media, such as television, with previously unmeasured forms of marketing, such as ... industry trends, business articles and survey research
Food and Beverage Marketing to Children and Adolescents: What ...
Nov 3, 2008 ... by children (ages 2 to 11) and 26 percent of product advertisements viewed by adolescents .... sites are expected to reach $1.8 billion by 2010. The ..... Marketing Food to Children: The Global Regulatory Environment. ... industry trends, business articles and survey research
RELATED NEWS
USDA Only Govt Agency Yet to Sign Ban On Marketing Fake Food to Kids
 reported this morning that new guidelines for marketing food to children have been proposed by an interagency working group including the FTC, FDA, CDC and USDA.  The new marketing protocol would disallow foods that are, in a nutshell, not real food, to be pitched to kids.  Awesome.  So what’s the problem?  Everyone has signed on except the USDA, which is most likely being lobbied by the food industry. These healthy food standards were agreed upon at an interagency meeting held in December 2009 and were supposed to have been put into effect by February or March, though it’s unknown how long a time-frame the food ... market trends, news research and surveys resources
Food, fun — and fat
Margo Wootan shepherded her daughter to McDonald’s a few years back. Their trips to the fast-food emporium were infrequent; Wootan, after all, makes her living promoting the virtues of a diet liberated from french fries and burgers. But even a member of the food police sometimes must submit to the entreaties of a child. Little Camryn ordered a Happy Meal, the burger chain’s signature offering to children. And with it she got a prize: the toy dog. Once they were back home, an ad flickered on the TV. “The commercial said, ‘Collect all 12,’ and so she came running in, and she said, ‘We need to go ... market trends, news research and surveys resources

INFORMATION RESOURCES

Marketing Food to Children and Adolescents
Marketing Food to Children and Adolescents. ES-2 spent on food marketing directed to children under 12 and a little more than $1 billion on ... technology research, surveys study and trend statistics
FOOD MARKETING TO CHILDREN AND THE LAW: AN INTRODUCTION
Nov 20, 2006 ... in unfettered marketing of junk food to children and the related ..... junk-food marketing to children: the use of characters and product ... technology research, surveys study and trend statistics
REAL TIME
MARKETING FOOD TO CHILDREN
  1. profile image TroubledDays RT @stevefmitchell: F&B firms to opt for responsible marketing towards children: Seven major food and beverage (F&B) companies today a... http://bit.ly/b7nOS6
  2. profile image stevefmitchell F&B firms to opt for responsible marketing towards children: Seven major food and beverage (F&B) companies today a... http://bit.ly/b7nOS6
  3. profile image CenterAg FDA and watchdog groups take issue w/ marketing fat/salt/sugar laden food to children through toys.... http://fb.me/EZd1CiBV
QUESTIONS AND ANSWERS
Fast-food companies are marketing unhealthy food to consumers ...
Many are beginning to argue that fast-food companies, such as McDonald’s and Burger King, are knowingly marketing unhealthy food to consumersi s it unethical for fast-food companies to market kids’ meals to children? It's not up to the companies to dictate that you can only eat heathly food. If they did, you'd probably be on here arguing about your right to choose what you want to eat. Companies are out to make a profit, plain and simple. If people want Whoppers and Big Macs, Whoppers and Big Macs are what will get sold. They may be marketing unhealthy food to kids, but the kids aren't driving ...
Is marketing fast food by public schools a common thing? | Ask ...
My son started 1st grade at public school this year. So far, about once a month, the Chick-fil-A cow shows up at their school, wanders the hall and hands out these fliers that say that the class with the most kids that show up and order fast food on Date X wins a free chicken nugget party with said cow and a free recess. The class in second place of the spending race gets a free recess. Not only that, but he brings home fliers from the school that announce that "spirit night" is coming. Today, we got a call (from the system that I thought was designed to only be an emergency announcement system) that reminded us to go to ...