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The musty smell of worn books that fills the massive warehouse of Second Story Books and Antiques in Rockville brings back memories of a different era. It's reminiscent of a time when people went to the library or a used bookstore to find a good read, instead of downloading the latest bestseller on an electronic device. The rows of stacks beckon with the prospect of a rare first edition or an out-of-print novel. But Allan Stypeck, Poolesville resident and owner of Second Story, has sought to keep up with the times and has an online store which accounts for about 50 percent of annual sales. "We'll ...
There are ups and downs in any sort of business, follow these five marketing strategies to keep a steady flow of business. I’ve been in the auto body repair business for over 16 years, and have done countless studies on the marketing of this type of business. I’ve formulated five steps plan that costs less than 0 a year to run. · Step one, build a website. Have a functioning website. I hope that a majority of shop owners have finished this step years ago. But if not, do not worry, technology costs have dropped. You can use a easy premade template site, add ... Read More
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