Special Report on
Marketing innovation Definition
Marketing innovation Definition - Trends
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Recently I was talking to the Marketing Director of one of the leading consumer goods companies in Europe and we began talking around the question: “Where does design fit in innovation and consumer goods?” I started this discussion with him by posing the question, “What do things really mean?” For example we need to have a clear vision of what good food means for an example. We need to seek out and define a new meaning though, perhaps, design. So the question then became “how do you give meaning to things?” We innovate by making sense of these things; people don’t just buy ...
Creating value – by directing operations, distribution, et al. through providing customer/market insight (marketing's contribution to NPD/NSD). There should be no customer value other than what marketing informs (selecting the right grade of corn for the field) * Communicating value – by spreading the corn. (The reason pull marketing is becoming more popular is that it is more feasible given that we can be at the right place at the right time more automatically with modern advertising platforms that place our promos contextually where relevant people can see them). * ... Read More
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MARKETING INNOVATION DEFINITION
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