Special Report on
Marketing Intelligence Assessment
Marketing Intelligence Assessment - Trends
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about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization. Key points of this definition: Competitive intelligence is an ethical and legal business practice, as opposed to industrial espionage which is illegal. The focus is on the external business environment. 1 There is a process involved in gathering information, converting it into intelligence and then utilizing this in business decision making. CI professionals emphasize that if the intelligence gathered is not usable (or actionable) then it is not intelligence. A more ...
These articles and the book (to be released in the fall) outline the six steps that are the components pivoting you towards being able to achieve ultimate success for content or commerce driven websites and other channels of engagement: ü Executive engagement (discussed in former series piece) ü Needs Assessment/Analytics and the Science of ROI IT Marketing Operational Execution/Employee Engagement Customer Care and Centricity. In the last article, we discussed Executive Engagement as the first mandatory step in working towards having successful and ROI positive ... Read More
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MARKETING INTELLIGENCE ASSESSMENT
Pleasure Circuit Corporation Marketing Materials Part 1 (It's Aldous Huxley APPROVED!!! ...
Pleasure Circuit Corporation Marketing Materials Part 2 Final (It's Aldous Huxley APPROVED!! ...
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