Special Report on
Marketing Intelligence for Top Management
Marketing Intelligence for Top Management - Trends
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March 5, 2010 - 2010 may bring some relief to the economic decline, and indications show that companies are starting to shift their focus from survival to revival. Vickie Farrell, Manager, Market Strategy, Business Intelligence Solutions, HP Software & Solutions, explained that the list of trends was developed in part out of surveys HP conducted at popular business intelligence and data warehousing conferences throughout 2009. “The responses reveal that people are getting serious,” said Farrell. Much of that focus is on BI which, in spite of some characteristics of a mature market, remains a source of relative growth ...
Determining product assortment, unlike pricing, has been a little less technical – retailers and manufacturers traditionally used simple ranking reports, often augmented by consumer research. But while this approach ensures popular or profitable items remain listed, it may not align product selection with the interests of high-value shoppers. Instead, retailers and manufacturers should systematically scrutinize the baskets of best shoppers to understand which items are uniquely important to them. For example, one manufacturer was asked to make recommendations on listing, de-listing and ... Read More
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