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Special Report on

Marketing Leadership Roundtable

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WASHINGTON, Apr 07, 2008 (BUSINESS WIRE) -- A recent study conducted by the Marketing Leadership Council and Marketing Leadership Roundtable - both part of the Corporate Executive Board (NASDAQ: EXBD) - has identified the leading causes of business-to-business (B2B) customer loyalty. The study, which evaluated more than 70 B2B companies that conduct formal loyalty measurement programs, is a first of its kind in the B2B marketplace. "There's currently a heavy focus on the drivers of business-to-consumer (B2C) customer loyalty, but B2B marketers are more frequently being called upon to lead loyalty-building ...
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Joining Bazaarvoice « Technology Marketing from the Front Line
It’s been almost three months since I joined Bazaarvoice as Sr. Director for Product Marketing. It has been a very rewarding and fun experience. But let me start from the beginning: I worked for Vignette in a similar role for about a year and a half. Then the company was acquired by Open Text and I was offered a position to run strategic communications, which I did for a few months. My team included PR, AR, social media and a new CXO/executive relationship program. This was a very exciting position from the perspective that it was all about influencer marketing. However, I had significant differences of opinion with the senior ... market research, surveys and trends
Peer Networking Groups for Marketers
MPM Toolkit provides practical advice for the design and deployment of marketing performance measurement systems. It is also the name of a book with the same goal. The book and blog are both written by David Raab, Principal of Raab Associates Inc. He can be reached at The book can be purchased at Maybe I need to get out more often, but I was a bit surprised to find how many membership groups are eager to help marketers with their jobs in general, and performance measurement in particular. Many publish research that is open to non-members too. Here is a list with brief ... market research, surveys and trends


Mayo Clinic Center for Innovation: 2010 Transform Symposium - Speakers
Patch Adams, M.D., started the Gesundheit! Institute in 1971 — the only institution in the world addressing all the problems of health care delivery in a comprehensive model. Dr. Adams ran a pilot of the model from 1971 to 1983, seeing 15,000 patients in a large communal home. It was such a rich experience that he has spent the past 26 years trying to find funding to build a Fantasy Model Hospital, reducing the cost of health care by 90 percent. Thousands of doctors and nurses from all over the world have committed to working at this hospital. For 26 years, Dr. Adams has been lecturing and performing 200-300 days per year. ... industry trends, business articles and survey research
Inside Microsoft - Technology - Event Marketer
The tipping point happened about 12 years ago. It was a warm April day in 1998 and inside Chicago’s McCormick Place convention center, more than 100,000 people gathered for the spring COMDEX trade show, one of the largest technology events in the world. Featured keynote speaker Bill Gates was on stage with an assistant named Chris Capossela, gearing up to show off the capabilities of the new Windows 98 operating system to overflow crowds when suddenly, the system crashed, leaving nothing displayed on stage but the infamous “blue screen of death” (the error message means the computer is crashing, and taking all ... industry trends, business articles and survey research
Editors Roundtable: School attendance
I’m all for boosting attendance, but hiring a consultant to a $51,000 three-year contract is too much of a gamble. If the district wants to give Leadership Matters Inc. a shot, how about a one-year contract with a chance for renewal, or how about a guaranteed return? The firm has done this for Peoria schools and had seen returns ($700,000 more in state aid, according to Guy Cahill, assistant superintendent of operations and finance), but evidently that was not enough for Peoria to extend the service past one year. To my knowledge the company does not have much of a track record. The sample size for this company is small, ... market trends, news research and surveys resources
Webcast shows PTI skepticism, acceptance
The industry remains highly skeptical of traceability, but it seems it�s coming to grips with the fact that it�s necessary and the government will eventually require more of it. And that�s good. The July 21 webcast roundtable I moderated titled �Advancing Traceability: The Buyer�s Perspective� led to several conclusions which should ultimately help produce companies. If you missed it live, you can  view it on demand for free. This was the fourth webcast The Packer has hosted on traceability, and one of the major benefits is getting poll results from the live audience and then discussing it as a panel. The webcast we hosted ... market trends, news research and surveys resources


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Marketing Leadership Roundtable. ¿ales Leadership Roundiable. Address of Service Provider: 1919 North Lynn Street. Arlington, Virginia 22209 ... technology research, surveys study and trend statistics
Marketing Roundtables
The hospitality industry continues to grapple with the effects of social media—both in terms of how customers use these media and how hospitality organizations can interact with their customers. Participants in the spring 2010 Marketing Roundtable, sponsored by Cornell's Center for Hospitality Research (CHR), addressed both ends of that question. Regardless of the media channel, they agreed that hospitality operators should carefully listen to their customers and adapt their offerings and messages accordingly. Chaired by Cornell's Lisa Klein Pearo, the roundtable combined discussions by CHR partners, invited ... technology research, surveys study and trend statistics
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Any recommendations for a good B2B Market Research firm (focus on ...
We are looking for a good market research firm for segmentation and conjoint/discrete choice analysis. Here are the qualifications that we are looking for: The research firm needs to be very experienced with B2B products/audiences. We need a firm that will offer quality output without breaking the bank. We are located in the Bay Area (CA) and want a firm with a physical presence in the Bay Area Do you have any recommendations? posted 7 months ago in Market Research and Definition | Closed Share This CEO SensorPro Research see all my answers posted 7 months ago Yes I do. I am a partner with Buxton, one of the largest Customer ...
WikiAnswers - How does marketing contribute toward shaping a ...
A true free market is free from economic intervention and regulation by government, other than protection of property rights. I don't believe there are any countries today that have a true free... Contribution of a scientist towards electromagnetism? For 7R from classmate- look at my ID: Alessandro, inspired by the experiments of a friend, discovered that electricity could be produced by... Will the shape of a vehicle contribute towards its speed? Yes an aerodynamic shaped car (Think racing cars) will go faster than one shaped like a box. This is because air flowing ...