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Special Report on

Marketing Lessons from Big Gamblers

marketing lessons from big gamblers special research report Photo by blog.pegasuscom.com
It’s been said many times that business is all about people. That being the case, perhaps we should stop reading management books for advice and start looking at social psychology. Very simply, social psychologists study how people interact with others – their families, friends, and yes, business partners. Smart marketers and executives have been using the findings of this growing field for decades to close sales, hold effective meetings and get their way in negotiations. But rather than putting you through an academic psychology lesson, we condensed the most useful concepts into one article. Image Source The Concept: If you’re ...
REVIEWS AND OPINIONS
Marketing Lessons For Singapore's Casinos | Oasis Interactive
is on as both are frantically tidying up the pieces for their first walk-in customer. It has a been a pleasure these months driving down the ECP expressway on the way to work watching workers of all nationalities taking day and night shifts to get down to the construction site to meet the nearing deadline. A prelude to a true 24 hours city life, that the integrated resort promises for Singapore. Yet, it’s interesting to see from marketing point of view how they will face up to the preset challenges that both the Integrated resorts face with Singaporeans having to pay for casino entrance fees and the announced fee hikes for ... market research, surveys and trends
A great big new fat tax? | Article | The Punch
And after the war on obesity has been won, what next? Alcohol would be my guess. And then the wowsers would have to find something other excuse to demonise people, all for the “cost to society” and that warm inner glow of smug moral superiority. Where will it end? There is more to life than seeking perfect health, perfect safety, and perfect financial outcomes. 11:01am | 26/05/10 Eric! Maaaate! More half wit responses! There is more to life than health??? Try living without it. Bit surprised you haven’t blamed this on the feminists yet… 11:33am | 26/05/10 Couldnt agree more Eric. People should watch the ... market research, surveys and trends

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MARKETING LESSONS FROM BIG GAMBLERS

Harrah's uses science to lure gamblers
Nov 28, 2004 ... Harrah's also can trace 75.6 percent of its gambling revenue ... Paris, before its 25 million gamblers in the heartland and try running those ... Harrah's style sets it apart from other big gambling operators. ... Chicago casino's slot machines, using lessons learned from drugstore chains such as ... industry trends, business articles and survey research
More than 50 Million U.S. Adults Make Casino Gambling ...
A survey released today sheds new light on the more than 50 million Americans who visited a casino last year, revealing significant differences between gamblers and non-gamblers. The survey highlights distinctions between the two groups on issues as disparate as retirement investing and leisure time activities. Profile of the American Casino Gambler: Harrah's Survey 2002 finds that the typical casino player is in fact quite different from the stereotypes. The survey, commissioned by Harrah's Entertainment, Inc. (NYSE:HET), is based on two nationwide studies: the Roper Reports, conducted by Roper ASW, and the U.S. ... industry trends, business articles and survey research
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INFORMATION RESOURCES

Lessons Learned from the Financial Crisis:
Mar 26, 2009 ... managers began marketing carbon as a new asset class, .... Carbon Trading Is the New Big Thing," New York Times, July 6, ... A large market dominated by gamblers provides fertile ground for the development .... One of the most sobering lessons from the financial crisis is how Wall Street's ... technology research, surveys study and trend statistics
Lessons from Google's IPO - Knowledge@Wharton
Knowledge@Wharton User Agreement ANY PERSON ACCESSING THE Knowledge@Wharton WEB SITE AGREES TO BE BOUND BY THE FOLLOWING TERMS AND CONDITIONS: 1. Copyright: All materials published on this site (including but not limited to images, text, illustrations and audio clips) are protected by the copyright laws of the United States or other jurisdictions and are owned or controlled by Knowledge@Wharton, or third party providers of the materials. The materials are provided solely for the personal noncommercial use of registered users of Knowledge@Wharton. Any copying, further distribution, commercial use or nonpersonal use of ... technology research, surveys study and trend statistics
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MARKETING LESSONS FROM BIG GAMBLERS
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QUESTIONS AND ANSWERS
Google Answers: online gambling 2
Hello, onlinegames-ga! I have compiled what information I could readily find outside of market research reports to help answer your questions pertaining to online poker and gambling. The scarcity of information on this subject is the primary reason that expensive market research reports exist! In lieu of those, I have tried my best to come up with some sources which can provide a basis of knowledge to help you formulate an answer to your various questions. While I could not find definitive answers for all of them, I believe I have compiled enough references and excerpts to give you a good overview. ============ ...
Book Excerpt: Rich Dad's Prophecy
Both my rich dad and my poor dad were very concerned about the overall well-being of their employees. My real dad, as the superintendent of education for the State of Hawaii, had tens of thousands of workers who counted on him to take care of them. My real dad, the man I call my poor dad, was so very concerned about his teachers that when he was no longer the superintendent of education he became the leader of HSTA, which stands for the Hawaii State Teachers Association, a teachers union, again negotiating for the well-being of his teachers. My rich dad was also very concerned about his employees, and in many ways, ...