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Marketing Magazine Malaysia - Trends
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It is designed and conceived to complement rather than compete with other more established social networks like Facebook and Twitter. ruumz, Malaysia’s very own social network site still manages to operate under the same format as the aforementioned social sites. This includes the localisation of content and services, providing a platform for local content and service providers to reach willing customers effectively and generate revenue, providing localised benefits and rewards, and extending the online persona into the offline world, in the form of actual on-ground activities, events and practical services. James Chong, ...
Malaysia�s Marketing Magazine talks to Simon Faure-Field about how most successful companies and brands deploy touch, taste, smell, sight and sound to capture market share, and of how Malaysian brands have been catching onto these techniques too. by Gopal Nair February 2009 Influencing behaviours and creating suggestions at both the conscious and unconscious levels can be the right stimulus for Consumer Arousal. Simon A. Faure-Field, CEO of Equal Strategy has been at the forefront of driving and building demand for sensory branding techniques in the retail industry for the past several ... Read More
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