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Marketing management definition
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Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture , and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product 2 To create an effective, cost-efficient Marketing management strategy , firms must possess a detailed, objective understanding of their own business and the market in which they operate. 3 In ...
"Marketing is too important to be left to the marketing department." In a truly great marketing organization, you can't tell who is in the marketing department. Everyone in the organization has to make decisions based on the impact on the customer. Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organization can best serve, decides on appropriate products, services, and programs to serve these markets, and calls upon everyone to "think and serve the customer". ... Read More
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MARKETING MANAGEMENT DEFINITION
- sitesuitechris I like this definition - Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.
- ISBMPune Market Research Ways Does anyone have any experience doing surveys in-house? What are the pros a... http://bit.ly/bRI4MI Pure Marketing@sam
- robonQSB RT @TSCB: [ Article ] Is Marketing Different in Small Companies? http://tinyurl.com/obh354 ... #smallbiz #marketing #management
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