Special Report on
Marketing Metrics In Action
Marketing Metrics In Action - Trends
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Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture , and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product 2 To create an effective, cost-efficient Marketing management strategy , firms must possess a detailed, objective understanding of their own business and the market in which they operate. 3 In ...
If you’ve been reading this blog for a while, you probably figured out that I’m a strong proponent of ‘marketing performance measurement and management’. Yes, that’s a mouthful, but I believe that companies need to pay close attention to marketing performance so that they maximize the return on their marketing investment. To develop a performance driven organization you need 3 three things – data, analytics , and metrics. However, in my experience working with entrepreneurs, I’ve noticed that one thing is glaringly missing – data! How are you have a lean marketing performance machine ... Read More
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