Share this page | Email | Contact Us

Special Report on

Marketing Mix Modeling and Optimization

marketing mix modeling and optimization special research report Photo by
Not only can you continuously improve year-over-year performance, but you can also adjust to combat a negative economy, minimize Cost-Per-Sale, maximize revenue, and set media ROI targets year-over-year, and much more. Establish a quantitatively grounded approach to media & tactic effectiveness measurement to enable management of feeder market ROI, maximize website traffic and reservations, and increase loyalty program participation. Marketing Mix Optimization & Reservations Forecasting Platform, Marketing Mix Manager TM online reporting, optimization, and media planning support. Coming out of its 2nd year in operation, our ...
data to estimate the impact of various promotional tactics on sales and then forecast the impact of future sets of promotional tactics. It is often used to optimize promotional tactics with respect to sales revenue or profit. The techniques were developed by econometricians and were first applied to consumer packaged goods , since manufacturers of those goods had access to good data on sales and marketing support. In the recent times MMM has found acceptance as a trustworthy marketing tool among the major consumer marketing companies.
The Great Obsession – Return on Marketing Investment
“Do less with more.” How’s that for a marching order from your CEO? Well, it’s a common phrase we hear every day from CMOs and marketing leaders. The Great Recession has created The Great Obsession with return on marketing investment. My next report, “Owning Up To The Marketing Mix, focuses on marketing effectiveness and the increased accountability facing CMOs. The report guides CMOs on the value and limitations of marketing mix optimization. A former colleague and Forrester analyst, Julie Katz, who served Customer Intelligence managers, defined marketing mix modeling as: The process of using statistical analysis to estimate, ... market research, surveys and trends
10 Technological Advances Marketers Can't Live Without | Google ...
Inventions have changed the face of advertising consistently throughout history and will continue to do so, as technology evolves at an ever-increasing rate. The creation of new forms of media, from radio to TV and the internet, have caused the industry to create new strategies and tools to help brands find their own optimal media mix. This week, as the ANA hosts its inaugural Digital and Social Media Conference, we take a look at 10 technological advances that marketers of today and tomorrow cannot ignore. SOCIAL MEDIA Advertisers always sought a way to track the elusive “word-of-mouth” phenomenon that affected ... market research, surveys and trends


CMO COUNCIL :: Press Release
Big Opportunities to Leverage Member Insights to Deliver What Customers Say They Really Want: More Rewards For Staying Loyal and Less Irrelevant Communication PALO ALTO, Calif. (January 25, 2009) – As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass ... industry trends, business articles and survey research
Frozen Pizza Industry Leaves Consumers Wanting More, Decision ...
Arlington, Texas (Dec. 10, 2003) - Barely an adult in the U.S. today has not succumbed to the combination of Italian taste and fast food convenience that is frozen pizza, according to a nationwide survey by Decision Analyst, Inc., a marketing research and marketing consulting firm. Yet despite near universal consumption (93 percent of respondents), the survey (conducted among a nationally representative sample of 15,007 adult consumers) found many Americans dissatisfied with their pizza choices. The largest brands cannot complain of a lack of public exposure - more than half of survey ... industry trends, business articles and survey research
Metastorm Releases New Smart Business Workspace for EA, BPA and BPM
/PRNewswire/ -- Metastorm, a leading provider of Business Process Management (BPM), Business Process Analysis (BPA), and Enterprise Architecture (EA) software for aligning strategy with execution, today announced the release of Metastorm Smart Business Workspace – a rich internet application that empowers knowledge workers to become more engaged and productive and to collaborate more easily with colleagues to make smarter business decisions. Metastorm Smart Business Workspace is designed to deliver personalization at an individual level, allow users to engage in skills-based collaboration with people regardless of ... market trends, news research and surveys resources
Scalable Process Control Software runs via Web browser.
Atego Process Director for process definition, management, and deployment features thin client user interface that runs on browsers and supports mouse-free environments such as Windows Touch, iPad, and iPhone. Users can import existing process documentation or author new processes using online process editor or any MetaWeblog API compliant tool. Software has various process visualization tools as well as step editor with drag-and-drop graphical process designer to help create process flows. Atego 5930 Cornerstone Court West, Suite 250 San Diego, CA, 92121, USA Ground-breaking, new web-based environment for process definition, ... market trends, news research and surveys resources


Optimizations in Marketing Mix Modeling - Optimizing the Marketing Mix
non convex objective functions in the marketing mix modeling world. Standard optimization methods need the objective functions to be convex and ... technology research, surveys study and trend statistics
Gasification Plant Cost and Performance Optimization
Availability (Reliability) Modeling. 6. Design-to-Capacity .... power plant may be competitive in today's market or in the near future. ... existing mix of power plants. • Development of the “G/H-class” combustion turbine for syngas ... technology research, surveys study and trend statistics
Linear Optimization
A mathematical optimization model consists of an objective function and a set of constraints in the form of a system of equations or inequalities. Optimization models are used extensively in almost all areas of decision-making, such as engineering design and financial portfolio selection. This site presents a focused and structured process for optimization problem formulation, design of optimal strategy, and quality-control tools that include validation, verification, and post-solution activities. To search the site , try E dit | F ind in page [Ctrl + f]. Enter a word or phrase in the dialogue box, e.g. " parameter " or " linear "
How would you evaluate the Marketing Mix of Hershey Kiss? - Yahoo ...
When Hershey's Lenny talks about "playing to win," the playing field he competes on is the $65 billion snack world, where every year nearly 38% of all sales falls into the category of confection or candy. Lenny credits the steady "emotional connectivity" that Hershey has with its customers for making it the number-one sales leader within the candy category, with 29% of the total candy business. "We are an iconic brand," he noted, displaying pictures of Hershey Chocolate Bars, Hershey Kisses and Reese's Peanut Butter Cups, to name a few. "We have 14 $100-million brands." When Lenny arrived at Hershey in 2001, he ...
How can we integrate Six Sigma methodology together best pratices ...
I have done it for GE in France for one of their sub and it works pretty well. Let me know if you have any specific questions: - We lay down all the PMBOK processes for initiation, planning, execution/control and closure - We matched against the organization maturity which processes to keep, remove or create - We took all deliverables from each type of projects DMAIC, DFSS plans and created for each detail process systems which included inputs, ,outputs people tool and technic - Then we were able to add Six Sigma quantitative measurement to allways improve the quality of the project management process and each process groups ...