Special Report on
Marketing Mix Modeling and Optimization
Marketing Mix Modeling and Optimization - Trends
Latest Trending Story:
Polaris's MMMO platform is a very powerful marketing tool that is helping our Fortune 500 clients measure, optimize and plan their marketing activities. With insight into the performance of all media, including heretofore elusive activities such as brand campaigns, sports sponsorships, and promotions, our ... Read more Latest Trending Story: The-PDMA - Marketing Mix Modeling Business magazines and websites are abuzz with news about the value of marketing mix modeling as a way to help companies maximize returns on their marketing investments (ROMI). Despite the currency of this topic in the media, the concepts and tools of ...
Survey after survey has shown that Marketing ROI is at the top of everyone’s list of the most important issues facing marketers today. In this paper, we explore why ROI is so topical and what marketers need to know about measuring the financial impact of marketing. 1. Why is Marketing ROI such a hot topic right now? Is ROI just another fad or a step in marketing’s evolution as a discipline? ROMI is hot right now because marketing itself is hot. Companies that have ridden the cost cutting train to the end of the line, have no other strategy to turn to other than improving ... Read More
SURVEY RESULTS FOR
MARKETING MIX MODELING AND OPTIMIZATION
SIMS 141 - Bradley Horowitz: Yahoo, Director of Technology
Marketing Mix Modeling
- Next Generation Business And Retail Analytics Webinar
- Alterian June 2009 Webinar Addressing Retail Trends Through An ...