Special Report on
Marketing mix modeling
Marketing mix modeling - Trends
Latest Trending Story:
Business magazines and websites are abuzz with news about the value of marketing mix modeling as a way to help companies maximize returns on their marketing investments (ROMI). Despite the currency of this topic in the media, the concepts and tools of marketing mix modeling date back at least 30 to 40 years. The ... technology research, surveys study and trend statistics
Well, the world of marketing communications certainly has changed, hasn’t it? For as long as any of us can remember, advertising was the center of the marketing and branding universe. So much so, that Procter & Gamble, recognized for its sophistication by many if not most knowledgeable observers of the marketing world, called its Marketing Department the Advertising Department. Brand ... Read More
SURVEY RESULTS FOR
MARKETING MIX MODELING
- dothmedoth RT @CrisKromm0588: Marketing Mix Modeling - http://is.gd/d4VYr
- CharityHisle RT @sladen123: Print is more persistent medium, exposing ppl 2 ads as ppl read over weeks or months. http://tinyurl.com/35386ve #aptchat
- sladen123 Print is more persistent medium, exposing people 2 ads as people read & this occurs over weeks or months.http://tinyurl.com/35386ve #aptchat
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