Special Report on
Marketing Mostly Intangible Goods
Marketing Mostly Intangible Goods - Trends
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This case study illustrates some of the common social and economic problems facing botanical gardens and arboreta today. The case describes a conversation between Angie and Suzie, two long-time staff members at an unnamed botanical garden/arboretum. The women are discussing the economic difficulties the garden is experiencing. Like so many others, this botanical garden has been losing funds. Students read the case dialogue and then in small groups discuss the value of botanical gardens and arboreta as well as their mission and operation, asking themselves “Should this botanical garden/arboretum be supported? Why or why ...
With the numerous methods of promoting a business over the internet, the most comprehensive way is the use of video marketing. Visualized promotional aids are much more spectacular and a very enticing way for most viewers since every detail of the business’ products and services can be detailed out. Sites like YouTube are gaining in popularity and many people are actually using these portals as search engines. Visitors of video hosting sites may eventually become potential business clients or customers. Videos are basically preferred by the public since information relayed is ... Read More
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