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Special Report on

Marketing myopia revisited

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The significance of supply chain management (SCM) has been especially apparent since the early 1990s, although the concept dates from the early 1980s (Oliver and Webber, 1982). The significance of SCM rests on the dependencies that exist among elements in the supply chain from the point of origin of a product/service to the point of consumption of that product/ service (Lambert et al., 1998; Hakansson and Snehota, 1995; Stern, 1969; Alderson, 1965, 1957; McCammon and Little, 1965, Weld, 1916). The point of origin in SCM usually refers to suppliers or manufacturers (Carter et al., 1995; Ellram and Cooper, 1993; Novack and Simco, ...
Marketing Myopia and Selling Revisited > Trust Matters
Re-read today, it looks more like strategy than marketing. His claim that the railroads failed to see they were in the transportation business is bigger-picture than what most marketing has become. The article has aged well—except for Levitt's aside about marketing vs. sales. Listen to how he defines selling: “The difference between marketing and selling is more than semantic. Selling focuses on the needs of the seller, marketing on the needs of the buyer. Selling is preoccupied with the seller’s need to convert the product into cash, marketing with the idea of satisfying the needs of the ... market research, surveys and trends
learning about marketing — and community
I want to write about some things I have been learning about “marketing” but I don’t know how to frame the issue and information in a way that doesn’t turn people off.  That, historically, has been my reaction to “marketing” — makes me think of either high-dollar, high-glitz Madison avenue advertising campaigns or a slick (possibly slimey), fast-talking guy who gives you tips on how to sell people services or goods they don’t need and don’t really want.  (My apologies to my marketing consultants who are wonderful, warm people that don’t come anywhere near close to this ... market research, surveys and trends


Shifting perspective on the Shifting Paradigm in Marketing ...
myopia as a too narrow definition of who in the organiza- tion does marketing research. ..... million (93 percent) of them have telephones. Furthermore, .... affect was revisited and claims were put forth on its separate ... industry trends, business articles and survey research
The Life-cycle Revisited: Stage Transitions and the Failure of the ...
stages and thus never get the marketing phrase quite right. One might suspect these phase transition difficulties ..... Inter-rater reliability was 71 percent . The themes and their .... of technological inventions, and over 5 billion in investment. ..... managerial myopia emerges from our analyses. The resulting ... industry trends, business articles and survey research


Do logistics and marketing understand each other? An empirical ...
Marketing myopia revisited: lessons for logistics. International journal of physical distribution & logistics management, 32 (1), 12–21. Svensson, G., 2003. ... technology research, surveys study and trend statistics
663 Staging of cancer revisited, M.K. Gospodarowicz, B. O'Sullivan,. H.J. Berkel , D.J. Beatty ... MARKETING ET PUBLICITE. Keith Health Care Communications. Toronto ..... June 22-24, 1994: 5th International Conference on Myopia ... technology research, surveys study and trend statistics
MGT 4590: Global Marketing Strategy Fall 2009 Instructor ...
Luck (1996), “Marketing Myopia Revisited,” Marketing Educator, Summer. Stafford (2003), “America Surrenders Technology to Foreign Competition,” ...
Ways to get backlinks? - Webmaster Central Help
Oh yes...I am familiar with the line put out by Google that if we just build useful content that backlinks will happen naturally.  While that may indeed be true respecting absolutely unique and very interesting content for the absolute and great majority of webmasters following that strategy is like a mom and pop real life store building a great store and sitting around waiting for people to hear about them.  Utter foolishness.  So dispensing with such marketing nonsense I thought it might be instructive for the rest of us who have web sites that deal with average topics of interest to discuss ways to getting ...
How do you convince someone that they need a business development ...
There may be issues of importance to the owner and management team that are not being satisfactorily resolved. For example: time required to run the business; the degree to which personal goals are being achieved; what could the business be doing with a management system in place that is designed to measure results against a defined strategy. In general there are always areas of the business that could be improved significantly for the benefit of all. The best way to discover this is by the company agreeing to 2-3 days of time to survey the business.However, the the owners do not feel there are any problems and they are content ...