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Marketing myopia revisited
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He hasn’t received near the press or attention as marketing gurus like Seth Godin or Ries & Trout, but Theodore Levitt’s theories have proven to be the best way to understand the role of business in the constantly changing environment we see today. Levitt, a Harvard business school professor and editor of the Harvard Business Review, died last week, and now seems like the proper time to look back at his most influential theory and what it can teach us about business in the new media landscape. You may even have used Levitt’s best-known example of the true nature of business without even realizing it. In “Marketing Myopia,” ...
I often watch videos off the TED site, but some videos related to India, off late, set me thinking. Shashi Tharoor and the Power of Soft Power (referred to as ST from now on) Devdutt Pattanaik on East v/s West (referred to as DP from now on) Mallika Sarabhai - Dance to Save the World (referred to as MS from now on) I couldn't help but notice and laugh (yes, laugh) at the commonalities that these speakers...... More I did this as an assignment on the MBA. Since it is my own work - I chose to declassify it. A critical assessment of “Marketing Myopia” – Theodore Levitt, Harvard ... Read More
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MARKETING MYOPIA REVISITED
Global Markets by Theodore Levitt
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