Special Report on
Marketing of Information Services
Marketing of Information Services - Trends
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Service marketing differs from product marketing due to the fact that services are intangible and typically require personal interaction with the customer. Yet an understanding of this type of marketing is important since service jobs generate 74 percent of gross domestic product. Even though many of the tactics of product marketing (e.g., advertising) require only minor adaptation to be applied to services, the role of interpersonal relationships distinguishes service and product marketing in strategic vision and organizational considerations. This article explores some of the trends in service marketing as they relate to ...
Introduction New kind of information users and new types of information tools are created by the advanced ICT development every day. Both libraries and librarians have to cope with different aspects of information change like the new wave of ICT development, lack of library staff, demand of more efficient services and needs of users, ascending cost of library services. Libraries must compete with the internet which is now more powerful than ever (Kanauji, 2004). In this age of advanced information technology there is a need to promote information services that meet the needs of students ... Read More
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MARKETING OF INFORMATION SERVICES
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