Special Report on
Marketing orientation in construction firms
Marketing orientation in construction firms - Trends
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The external environment affects an organization. This is a truism. The business press is replete with stories of firms that are successful because they are flexible in responding to the changes that buffet them. Marketing researchers coined the term "market orientation" to throw more light on the nexus between a firm and its environment, and their findings added empirical evidence to the truism mentioned above. However, much of the work on market orientation has examined this phenomenon in manufacturing contexts, and most studies seem to be to relate the magnitude of a firm's market orientation to ...
The Canadian Shield is, to most Canadians and foreigners alike, the quintessential Canada. I share this view having lived in the Gatineau Park spur of it for more than a decade and having often vacationed at Lake of the Woods for many more years. In countless ways, the Shield is idyllic. I think, for example, of the hundreds of motor boats which gather each July 1st in Kenora Bay at the north end of Lake of the Woods to watch Canada Day fireworks. Mingled with townspeople at these annual events under the stars are summer residents from all over the country. Many would move to the area to ... Read More
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