Special Report on
Marketing Perceptual Map
Marketing Perceptual Map - Trends
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Marketers throughout the world have extensively used perceptual mapping for over thirty years now. Most companies use perceptual maps before they embark on to any new brand positioning activity. So what is the secret behind the popularity of perceptual mapping? You can get the most complicated market information made simple with easy to understand graphic representations. Without doubt, graphics speak much more than numbers or words. A perceptual map helps you get a comparative perspective with regards to competition, consumer behavior, market trends etc. The most commonly used two dimensional maps are highly effective with ...
What is the competitive advantage that a product or a service has over the competitors? What makes it distinguishable from competitor’s products or services? One way to identify competitors is through a perceptual mapping. In a perceptual map, products are compared based on how customers view a set of comparable products on quality and cost. The perceptual map is derived from customer data measuring similarities among brands. Customers are asked to rate each pair of brands on a scale from similar to very dissimilar, which help find out how a product stands in comparison to ... Read More
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