Special Report on
Marketing Private Label Brands
Marketing Private Label Brands - Trends
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When you hear something enough times, it may be a fad. But when you start to see email spam about it, you know it’s a trend. That’s the case with marketing trends such as email marketing and social media. The problem with trends is that it’s usually a lagging indicator which means to seize the opportunity you may need to be an early adopters to reap the rewards. If adopting new strategy and implementing fresh tactics sounds too risky, just take a look at the troubled newspaper and magazine companies and you’ll realize what I mean. Similar to technology innovation, brand strategy is taking on an increasingly strategic ...
The growth of private label food and related goods is unmistakable. Recent data from the Private Label Manufacturers Association (PLMA) shows private label growth is outpacing national brand growth by almost 2-to-1. In fact, the group reported private label goods are a $50 billion industry, with one out of every five products sold in U.S. mass channels being private labeled. “The growth of private label brands over the last couple of years has been exponential due to the consumer’s basic change in perception of the quality of private labeled products,” explained Scot ... Read More
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David Aaker, Tracking Brands in Japan - Haas School
PLMA Live - Deborah Weinswig Interview
- The Hartman Group : Webinars : Private Label 2010
- Free Webinar – Emotional Marketing- The New Rules of Engagement ...