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Special Report on

Marketing Private Label Brands

marketing private label brands special research report Photo by 70.40.221.29
When Datamonitor surveyed consumers across 15 countries about to what extent they agreed they had been "making an effort to save more money," there was an overwhelming degree of agreement across geographies. In times of economic uncertainly, consumers become even more interested in obtaining value-for-money in their everyday shopping and private label is an important way of achieving this. Scope Insightful analysis into consumer's attitudes, beliefs and motivations behind private label versus famous brand purchases Consumer survey insight covering 15 countries. Examines attitudes to brand image, price/value and ...
The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
REVIEWS AND OPINIONS
Private Label Brands Make Gains in Weak Economy
Private label brands captured a 20 unit share or higher in 48 of 117 categories analyzed by Nielsen during the 52 weeks ended March 20, 2010. Private label brand share fluctuated widely by department, from a high of 40% for the dairy department to a low of less than 1% for alcoholic beverages. Nielsen analysis indicates this mirrors the typical pattern of store brand strength in commodity categories like milk, eggs and sugar, as well as those with little “consumer-perceived” differentiation such as first aid or wrapping materials. In categories with a history of strong brand marketing support like beer and candy, or ... market research, surveys and trends
SymphonyIRI Releases Two New Reports on the Strength of Private ...
SymphonyIRI Group, Inc. announced today the availability of two intriguingnew reports that analyze the dynamics of today’s Private Brand market. IRI is a familiar player in the retail research and analysis category so it is no surprise they re reporting on Private brands, However the join a swelling crowd of business attempting to take advantage of the increase in Private Brand. The new executive research, titled “Understanding and Mitigating the Private Label Threat,” which is published annually, provides a highly-detailed, 146-page perspective on the Private Brand market and is tailored for national brand manufacturers. The ... market research, surveys and trends

SURVEY RESULTS FOR
MARKETING PRIVATE LABEL BRANDS

Nielsen: Private Label Deemed Equal to Name Brands
Rising commodity prices and consumer desire to get the best price/value products are driving private label's growth, according to a new study released by The Nielsen Co. today. Nearly three-fourths (72%) of respondents surveyed viewed private label brands as equivalent to name brands, while 62% said store brands were just as good as name brands. The findings are based on online surveys drawn from 54,000 U.S. households participating in the Nielsen Homescan platform, which tracks shopper behavior in the packaged good sector. The results are taken from data obtained June-July of this year. "While private label products ... industry trends, business articles and survey research
A&P Plans More Publicity for Private Label
A&P, the supermarket chain that owns Pathmark and Super Fresh, is rolling out new marketing and packaging for its private label brands this month. The move comes as other retailers, most notably Wal-Mart, have put more energy into their private label brands, which undercut their branded counterparts in price. Last month Wal-Mart introduced new marketing and packaging for its Great Value store brand. A&P, also known as the Great Atlantic & Pacific Tea Co., will now sell more than 2,500 "high-quality, value-conscious food and other grocery products" across its portfolio of 10 store brands, according to a release from the ... industry trends, business articles and survey research
RELATED NEWS
Alliance Data Reports Second-Quarter Results
a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced results for the second quarter 2010. (Logo: http://photos.prnewswire.com/prnh/20051024/ADSLOGO ) As discussed in the Company's Form 8-K filed March 31, 2010, the new commercial presentation as prescribed by SEC Regulation S-X rule 503 changes previous classifications for loan losses and funding costs associated with the Company's Private Label Services and Credit segment effective January 1, 2010. This change was made in conjunction with the adoption of Financial Accounting Standards Board ("FASB") ... market trends, news research and surveys resources
SymphonyIRI Group Releases Two New Reports Citing Strength of Store Brands and ...
SymphonyIRI Executive Research Provides In Depth Look at Key Drivers, Trends and Attitudes; Times & Trends Offers Topline View of Store Brands Activity CHICAGO--( BUSINESS WIRE )--Nearly every household in the United States purchases store brands today, and 80 percent of consumers believe store brand products are equal or superior to national brands in terms of quality, value and packaging. These are just two statistics that demonstrate the remarkable strength of store brands. Retailers have introduced sophisticated strategies to build store brand dollar and unit share growth, ... market trends, news research and surveys resources

INFORMATION RESOURCES

Fall of Traditional Brand Management: Making Way for CRM and ...
marketing private label brands that offer better value for the consumers' money. As the retailers can assure quality, consumers do not care much for the ... technology research, surveys study and trend statistics
Private Label Brands Captive Europe's Consumers
Consumers worldwide are starting to discover what U.S. shoppers already know–that store brands often match national brands in quality and value. In the United States, one of every five products bought in supermarkets is of a retail store brand. And further growth is expected in the future. Not only do consumers buy the basic economy line products, but they often opt for private label premium lines of specialties and delicacies. Today, U.S. supermarkets are venturing into perishables, dairy, meats, produce, bakery, convenience foods and home meal replacement menus to tap into this growing demand. Most would agree ... technology research, surveys study and trend statistics
Private Label Brands -- A Growth Opportunity for Retailers and ...
Program at Cornell University developed for the Produce Marketing Association. Over the last decade, Private Label Brands or Store Brands have become a ...
REAL TIME
MARKETING PRIVATE LABEL BRANDS
QUESTIONS AND ANSWERS
Manufactures store brand products such as Walgreens or Costco ...
Store brands (store brands) or Private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia) are specific to retail stores or store chains. The retailer can manufacture goods under its own label, re-brand private label goods, or outsource manufacture of store-brand items to multiple third parties - often the same manufacturers that produce brand-labeled goods. Store- brand goods are generally cheaper than national-brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same ...
Google Answers: Private Label Sales
I represent a charcoal briquette manufacturer in China. Many stores in the U.S. sell their own "private label" charcoal either under their own name, (Safeway Charcoal), or some other generic brand name. I am looking for a list of contacts for the person or persons involved in contracting with manufactures of private label products. For example, who do I contact at WalMart to see if they would like to buy our charcoal briquettes packaged under the WalMart brand name? The question is, who are the contact people for the top retail companies, WalMart, KMart, grocery stores, and any other national chains. Please provide at ...