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Special Report on

Marketing Professional Services

marketing professional services special research report Photo by
In recent years there has been a dramatic increase in money spent on professional services marketing. In this article Dr Tom Kennie and Chris Ward of the Ranmore Consulting Group, examine the measurement of professional services marketing in order to ascertain its effectiveness. According to recent press reports; Ernst & Young entertained over 9,000 people last year at the Monet exhibition in London, Andersen Consulting spent �27 million on a television advertising campaign, and on average Law firms spend �2,900 and accounting firms �2,050/fee earner on marketing last year. Is this time and money well spent? To answer that ...
Inc. (CCI) was founded by Kimberly Kayler to provide marketing communications and public relations services for professional service and technical markets including architecture, engineering, construction, manufacturing, concrete, chemical, plastics and more. CCI team members frequently author or contribute to articles that are of use to the AEC industry and the team has authored approximately 2,500 articles to date. In addition, CCI regularly conducts research about industry and market trends. CCI was recently named in the Equal Opportunity Division of the Ohio Department of Administrative Services as a participant in Ohio’s ...
Professional Services Marketing: How the Best Firms Build Premier ...
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success Rating: Review from the Selling Professional Services Blog at [...] One question I get asked every now and then is “Can you recommend a good book on marketing professional services?”. And to be honest, my normal answer is “not really”. For sole practitioners and small consulting firms, Robert Middleton’s Action Plan Marketing material is an excellent resource. For larger firms there’s very little on marketing that I find helpful, so I usually ... market research, surveys and trends
Recognizing Excellence in Marketing Professional Services ...
The winners have been announced in the Sixth Annual Service Industry Advertising Awards. A national panel of judges evaluated and rated entries in twelve groups and twenty-seven categories. Out of nearly 1,200 entries, McKinley Marketing Partners, Inc. received three awards: the New Media Gold Award for their corporate video featuring sports commentator Jim Nantz, the Direct Mail Silver Award for their 2008 direct mail campaign, and another Silver Award for their informational poster. McKinley's video was produced by Champion Media, Dallas, Texas and its direct mail campaign and informational poster were designed by West + ... market research, surveys and trends


CMO COUNCIL :: Programs - Renovate to Innovate
Today’s top marketing executives admit that their group’s performance is not up to par, and that’s causing a lack of influence and credibility within the corporate hierarchy. In a new survey conducted by the CMO Council, only 10 percent of the respondents say their marketing groups are “highly influential and strategic” within the company, while less than half believe their teams are “well regarded and respected.” This at a time when two-thirds of CEOs polled say their marketing groups are mission-critical for creating top-line company growth. Those are among the surprising ... industry trends, business articles and survey research
Expertise Marketplace - Professional Service Firm Marketing Blog
, in which he says: "The best way for a client to learn how to work with you is to let them work with you. Create a sample experience." These two short sentences offer an incredibly good articulation of how to integrate marketing and selling.  Green writes: "Sample selling the services might mean brainstorming; a small project; a lunch-and-learn; a webinar; a series of articles; a series of conversations for which you don’t bill time; sharing of some previous work." Now read that sentence again. Green's points raise three huge issues, each of which pertains to the powerful ... industry trends, business articles and survey research
Business Bulletin Board
SSM Health Care-St. Louis received the PRIDE industry impact award for creating jobs with the construction of its $236 million SSM St. Clare Health Center in Fenton. PRIDE of St. Louis Inc., the construction labor-management group, also presented awards to: Jerry Eyink, retired group director with Anheuser-Busch Inc.; George R. Edinger, president and chief executive officer of C&R Mechanical Co.; and John J. Flynn, retired local president of the International Union of Bricklayers and Allied Craftworkers. Tom Minogue got a 2010 Excellence in Governance award from the Missouri Hospital Association for his work as board secretary ... market trends, news research and surveys resources
Business Calendar: July 2, 2010
All calendar events should be submitted to Please send items at least two weeks prior to the event date. For questions regarding our calendar, contact Kat Bryant at “Meeting Arizona’s Growing Energy Demands, ” 11 a.m., Arizona Association for Economic Development, Phoenix Airport Marriott, 1101 N. 44th St. $40 members, $50 nonmembers. RSVP by July 1: or 602-240-2233. “Resume Writing Workshop, ” GateWay Community College, noon, 108 N. 40th St., Room MA1152, Phoenix. Free. 602-286-8158. “How to Purchase a Business, ” market trends, news research and surveys resources


Marketing Professional Services: Research Tips for Small ...
Marketing Professional Services: Research Tips for Small Professional. Service Providers. Joe Denis, MPsych Org. Professional service providers possess very ... technology research, surveys study and trend statistics
NAICS Cross-Referenced to GSA's Professional Services Schedules
871 Professional Engineering Services (PES) (871-1 through -6). 541810. Advertising Agencies. 541 Advertising & Integrated Marketing Solutions (AIMS) ( 541-1 ... technology research, surveys study and trend statistics
Professional Organizations - Marketing
headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. Tampa ...
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Marketing Professional Services - Four Myths
For decades, professional service providers, including consultants, accountants, lawyers, and others, were reluctant marketers. They thrived in a cozy world where networks of personal relationships and word-of-mouth brought them enough new clients to grow a profitable business. Those days aren�t gone, but they�re fading fast. For many services buyers, personal relationships are still the driver of purchase decisions, but the cracks in that buying model are now apparent. In a recent study of client buying behavior, analysts at found that more than half of professional service ...
Hindsight Isn't Perfect When Selling Professional Services
There is something visceral in our fascination with a story, especially when we believe it relates to us. It�s what primitive man must have felt when sitting around the campfire listening to the clan�s best hunter tell how he brought down a mammoth. The value of stories to emergency workers has been documented by Gary Klein in his book Sources of Power: How People Make Decisions , (MIT Press, 1998). Again and again, I hear that it is the stories I tell that really show how rain is made. But you have to be careful with stories. Contrary to the popular dictum, hindsight isn�t perfect. Even if the storyteller has a ...