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Marketing Research, Methods and Tools
Marketing Research, Methods and Tools - Trends
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in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923. 2 Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing . 3 The goal of marketing research is to identify and assess how changing ...
Market research is the way that companies gather information about their customers, competitors, and the effectiveness of their marketing campaigns for those of you who are wondering what it is. In recent years the internet has had a huge affect on the way that companies have been conducting their market research through the various methods that are available for them to use. Companies know that almost everyone and their dog get on the internet for one reason or another and this is a great way for them to be able to gather information about what their consumers want as well as keep an eye ... Read More
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