Special Report on
Marketing Research Types
Marketing Research Types - Trends
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in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923. 2 Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing . 3 The goal of marketing research is to identify and assess how changing ...
All marketing research falls into two basic categories: secondary and primary. Secondary research involves literature searches, article reviews and analysis of existing, available data. While secondary research is limited to the information you have on hand, it is usually much cheaper than primary research and can be conducted by small businesses themselves. There are two general types of primary research: qualitative and quantitative. Qualitative research is used for developing new ideas or to get a "gut feeling" for a given subject or problem. Quantitative research primarily ... Read More
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