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Marketing, Sales and Advertising Franchises - Trends
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Does your company view advertising as an expense or an investment? How have others succeeded during a soft economy? These questions and others are answered in this special report. (The following was excerpted from NW Ayer Inc.'s report: Advertising During a Recession: Key Issues anti Opportunities." The marketing department takes an om-depth look at the last 40 years, in terms of recessions and their effect on advertising.) Whether to advertise during a recession is a question that has been raised by agencies and clients alike worldwide since the early 1920s. Unfortunately, to our knowledge, only the United ...
How much do franchises cost? Franchise costs are typically well documented, but each franchise has different cost structures. If you were to start a business on your own, you'd have to guess on your costs. With a franchise, you know the costs of developing the business, start with predefined sources for equipment and suppliers, and get estimates on the working capital you will need to run the business -- all based on other franchisees' experiences. Franchises are a great way for would-be entrepreneurs to jump into the world of small business ownership. (article continues below) ... Read More
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