Special Report on
Marketing Science Centre
Marketing Science Centre - Trends
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Although color is a "soft science," substantial research shows why color matters and how it plays a pivotal role in all our visual experiences. 1. Research conducted by the secretariat of the Seoul International Color Expo 2004 documented the following relationships between color and marketing: 92.6 percent said that they put most importance on visual factors when purchasing products. Only 5.6 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew 0.9 percent. When asked to approximate the importance of color when buying products, 84.7 percent of the total respondents ...
Coming soon to the TU Delft campus: an educational yet entertaining centre showcasing all the best scientific and technological research the university has to offer. Science Centre Delft intends to ‘Wow’ its visitors with a combination of hard science and fun and games. Visitors entering Science Centre Delft’s ‘Amazing Technology’ wing will board the TU’s Nuna solar car and be carried on a journey of discovery in the world of tomorrow (Image: courtesy of Science Centre Delft) With its doors set to officially open in a matter of months, Science Centre ... Read More
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