Special Report on
Marketing Services and Products
Marketing Services and Products - Trends
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Service marketing differs from product marketing due to the fact that services are intangible and typically require personal interaction with the customer. Yet an understanding of this type of marketing is important since service jobs generate 74 percent of gross domestic product. Even though many of the tactics of product marketing (e.g., advertising) require only minor adaptation to be applied to services, the role of interpersonal relationships distinguishes service and product marketing in strategic vision and organizational considerations. This article explores some of the trends in service marketing as they relate to ...
is a company founded by Paul Orberson in January of 2001 debt-free, shareholder free for the purpose of marketing services and products of brand name multi-billion dollar companies who have the desire of reaching the customers via the word of mouth. FHTM is an international company doing business in five countries and soon to have three more countries added. Paul Orberson founded this company as a new information age middleman and it will always evolve and align itself with an increasing number of companies in the future, but its mission will always remain the same. FHTM is not your ... Read More
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Future customer trends, consumers, marketing, products and services for Siemens - by ...